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5 Secrets To Joining The Bloom Books Influencer Program In 2025 (Get Exclusive ARCs!)

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Are you dreaming of receiving exclusive Advance Reader Copies (ARCs) of the hottest romance and romantasy titles? The Bloom Books Influencer Program is one of the most sought-after publisher networks in the book community, and for good reason. As an imprint of Sourcebooks, Bloom Books is dedicated to celebrating stories that focus on relationships and the journey to happily ever after, working with trailblazing authors like Hannah Grace, Raven Kennedy, and Elsie Silver. This article, updated for December 2025, will break down the exact strategy BookTokers, Bookstagrammers, and bloggers are using right now to get their applications accepted and secure their spot in this elite book-loving community.

The program is a key gateway for content creators to establish professional relationships with a major publisher, giving them early access to highly anticipated releases. While the official requirements are kept private to manage the volume of applications, we’ve analyzed the successful applicants and industry standards to give you a clear, actionable roadmap for joining the Bloom Books influencer network.

The Bloom Books Profile: What They Publish and Why It Matters

To successfully join the Bloom Books Influencer Program, you must first understand the publisher’s core identity. Bloom Books is not a general fiction publisher; they are a specialist, focusing heavily on specific genres. Your content must align perfectly with their brand.

Core Genres and Topical Authority Entities

  • Romance: This is the foundation of the imprint, encompassing contemporary, historical, and holiday romance.
  • Romantasy (Romance Fantasy): A rapidly growing genre, Bloom is a major player in the Romantasy space, often publishing titles that blend epic fantasy with strong romantic elements.
  • New Adult (NA): Stories featuring protagonists in the 18-25 age range, often dealing with college, early career, and significant life transitions.
  • Key Authors: Your reviews should ideally feature authors they publish, such as Hannah Grace (Icebreaker series), Raven Kennedy (The Plated Prisoner series), and Elsie Silver (Chestnut Springs series). Mentioning these authors demonstrates you are a dedicated reader of their list.

When you apply, your existing content should prove you are a passionate, consistent, and high-quality promoter of these specific genres. They are looking for genuine fans who already engage with their community.

5 Strategic Steps to Get Accepted into the Bloom Books Influencer Program

Getting accepted is less about luck and more about a strategic approach that showcases your value as a promotional partner. Follow these five steps to maximize your chances of joining the network in 2025.

1. Build a Consistent, Niche-Focused Platform (The 5K Benchmark)

While Bloom Books does not publicly state a minimum follower count, major publisher influencer programs, like those run by comparable imprints, typically look for a minimum of 5,000 active followers on a single public platform (BookTok, Bookstagram, or a dedicated book blog).

  • Consistency is Key: Post high-quality, relevant content (reviews, book hauls, aesthetic photos, engaging videos) 3–5 times per week. Sporadic posting signals a lack of commitment.
  • Niche Down: Your platform should be 90% dedicated to the romance and romantasy genres. Avoid mixing in too many non-book-related topics, as the publisher needs to see a clear, targeted audience for their titles.
  • Engage Your Audience: A high engagement rate (comments, shares, saves) is often more important than a high follower count. Publishers want to see that your audience trusts your recommendations.

2. Master the Art of the High-Quality Review

Publishers are looking for more than just a star rating. They need promotional content that drives sales. Your reviews must be professional, articulate, and enticing.

  • Be Timely: If you review a Bloom Books title, ensure your review is posted close to the book’s publication date or a major announcement (cover reveal, pre-order window).
  • Highlight Key Selling Points: Focus on the book's tropes (e.g., 'grumpy x sunshine,' 'enemies-to-lovers,' 'forced proximity'), emotional impact, and unique world-building. These are the keywords that sell romance and romantasy.
  • Professional Presentation: Use clear, well-lit photography for Bookstagram or high-resolution video for BookTok. Your review should look like it belongs next to professional marketing materials.

3. Demonstrate Existing Bloom Books Loyalty

The most successful applicants already act like part of the team. Before applying, you should have a track record of promoting Bloom Books titles—even if you bought them yourself.

  • Review Their Backlist: Don't just focus on the new releases. Review a few of their established bestsellers to show you are a long-term fan of the imprint’s catalog.
  • Use Publisher Tags: Always tag @read_bloom and @sourcebooks in your posts. This allows their marketing team to easily find your content and track your engagement metrics.
  • Engage with Their Community: Join the "Bloom Community" on their website or follow their social media accounts to stay informed about events, cover reveals, and giveaways.

4. Craft a Compelling Influencer Application

The application is your one chance to make a first impression. Treat it like a professional job pitch. The application can typically be found via a link in their social media bios (such as Beacons.ai) and is open year-round.

  • Be Specific About Your Metrics: Don't just provide a link. State your exact follower count, average likes, and average comments for your primary platform.
  • Clearly State Your Niche: For the "Interests" section, use specific terms like "Dark Romantasy," "Contemporary Western Romance," or "Fantasy with high spice level."
  • Mention Your Review History: List 3–5 specific Bloom Books titles you have already reviewed and the platforms where they were posted (e.g., "Reviewed A Shadow in the Ember by Jennifer L. Armentrout on TikTok, 15k views, 500 saves").

5. Understand the Perks: ARCs and Exclusive Access

If you are accepted, the primary benefit is gaining access to Advanced Reader Copies (ARCs) of upcoming titles, often in both digital and physical formats. This allows you to review a book weeks or months before its official release, giving your content a massive edge in timeliness and authority. Other potential perks, common in publisher programs, include:

  • Exclusive Giveaways: Opportunities to host giveaways for your followers, boosting your engagement.
  • Community Connection: Access to a private network (often a Discord or Facebook group) to connect with other influencers and the Bloom Books marketing team.
  • Potential for Paid Campaigns: For influencers with very high reach, there is the potential to move from an ARC reader to a paid promotional partner for specific launch campaigns.

Topical Authority and Key Entities for Your Content

To further establish topical authority, ensure your reviews and application use the language of the book industry. Here are essential entities related to Bloom Books:

  • Publisher: Sourcebooks (Bloom Books is an imprint).
  • Formats: Digital ARCs (e-galleys), Physical ARCs.
  • Platforms: BookTok, Bookstagram, BookTube, Goodreads, NetGalley.
  • Genres/Themes: Romantic Suspense, Young Adult (YA) Romance, Spicy Romance, Independent Publishing, Writer-Entrepreneurs.
  • Marketing Terms: Influencer Marketing, Cover Reveal, Pre-Order Campaign, Book Blitz.

The Bloom Books Influencer Program is a fantastic opportunity for dedicated romance and romantasy readers to turn their passion into a professional partnership. By focusing on consistency, niche alignment, and high-quality content, you can position yourself as an invaluable promotional partner and unlock a steady stream of exclusive ARCs for 2025 and beyond.

5 Secrets to Joining the Bloom Books Influencer Program in 2025 (Get Exclusive ARCs!)
bloom books influencer program
bloom books influencer program

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