The McCurley Honda Richland WA Deep Dive: 5 Reasons This Tri-Cities Dealership Is Making Headlines (Good & Bad)
Navigating the automotive landscape in the Tri-Cities area of Washington State can be a complex journey, and McCurley Honda in Richland, WA, stands as a major landmark. As of December 2025, this dealership, sometimes referred to as McCurley Integrity Honda, remains a central hub for new and pre-owned Honda vehicles, drawing attention for both its innovative customer programs and recent fluctuations in its service department reputation. This deep dive provides the most current, comprehensive, and balanced overview for anyone considering a purchase or service appointment.
The goal of this article is to cut through the marketing noise and deliver an honest assessment of what customers can expect today, focusing on the unique 'McCurley Advantage' program, the latest inventory offerings, and the critical distinction between the sales and service experiences based on the newest customer feedback.
McCurley Honda Richland: Essential Dealership Profile
McCurley Honda is a key part of the larger McCurley Integrity Dealerships group, which serves the greater Tri-Cities region, including Kennewick, Pasco, and Richland. While the dealership primarily focuses on the Honda brand, its operational philosophy is tied to the broader group's commitment to customer loyalty and community engagement, primarily through the 'McCurley Cares' initiative.
- Dealership Name: McCurley Honda (also McCurley Integrity Honda)
- Location: 1775 Fowler St., Richland, WA 99352
- Primary Services: New Honda Sales, Used Vehicle Sales, HondaTrue Certified Pre-Owned Program, Factory-Certified Service & Repair, Parts Department, Automotive Financing.
- Parent Group: McCurley Integrity Dealerships
- Key Customer Program: The McCurley Advantage
- Community Focus: McCurley Cares (Partnerships with organizations like Make-A-Wish)
- New Inventory Highlights: Honda Civic, Honda CR-V, Honda Pilot, Honda Ridgeline, Honda Passport (including recent model years like the 2026 Honda Passport Trailsport).
- Used Inventory Focus: Wide selection of pre-owned vehicles, often featuring AWD, FWD, and 3rd Row Seat options.
The McCurley Advantage: A Closer Look at the Loyalty Program
One of the most significant differentiators for McCurley Honda is the inclusion of the "McCurley Advantage" program with every vehicle purchase, whether new or used. This is a multi-faceted loyalty system designed to enhance the ownership experience and encourage repeat business for both sales and service. Understanding this program is essential for any potential buyer in Richland, Washington.
What is Included in the McCurley Advantage?
The program is structured to provide tangible benefits and peace of mind from the moment of purchase. It is a major LSI entity that drives customer value and is frequently mentioned in positive sales reviews.
- EG Repel Shield: A protective coating included on all new and used vehicles, designed to maintain the vehicle's finish and interior. This is a complimentary benefit for the first year of ownership.
- Loyalty Rewards Points Program: Customers earn points on their purchases and service expenditures. These points can then be redeemed for discounts on future service visits or even a future vehicle purchase. For example, customers can earn up to $100 off their next service appointment with 2,000 points.
- The McCurley Advantage App: A dedicated mobile application that allows owners to manage their vehicle, track their rewards points, access service history reports, and schedule appointments directly from their smartphone.
- Service History Report: Providing transparency and value, the program ensures owners have a clear, documented record of all maintenance and repairs performed at the dealership.
This comprehensive package is a strong selling point, especially when considering the long-term cost of vehicle ownership. The focus on loyalty rewards and protective coatings adds value beyond the initial transaction, making it a compelling entity in the Tri-Cities automotive market.
Sales Versus Service: The Current Customer Experience Divide
The most current and unique information about McCurley Honda in Richland reveals a distinct difference in customer satisfaction between the sales department and the service department. Recent reviews paint a picture of excellence in the buying process contrasted with growing frustration in maintenance and repair.
The Positive Sales Experience
On the sales floor, McCurley Honda consistently receives high marks. Customers frequently praise the staff for being "friendly," "patient," and "informative." Reviews often highlight a "smooth buying experience" and "great selling staff," suggesting a streamlined and professional process for acquiring a new Honda Civic, CR-V, or a Certified Pre-Owned vehicle. The availability of the latest models, such as the mention of a 2026 Honda Passport Trailsport purchase, indicates a commitment to stocking fresh, in-demand inventory. The sales team's ability to handle complex transactions, including addressing recalls and managing trade-ins, appears to be a strong suit.
The Recent Service Department Challenges
In contrast, the service department has seen a noticeable "drop off in recent years," according to several customer reports. The primary complaint centers on operational efficiency, with specific mentions of the service department "double booking" appointments. This issue leads to extended wait times, confusion, and a general decline in the customer experience for routine maintenance or more complex repairs on vehicles like the Honda Ridgeline. While some customers report quick, efficient service, particularly for emergency repairs or confirmed issues, the overall trend suggests a need for improvement in scheduling and capacity management to match the high standards of the sales team.
For potential customers, this distinction is vital: the purchasing process is highly rated, but be prepared to book your service appointments well in advance and confirm details to mitigate potential scheduling issues.
Navigating New and Certified Pre-Owned Inventory
McCurley Honda's inventory is robust, catering to the diverse needs of the Tri-Cities community. The dealership is a primary source for the latest Honda vehicles, as well as a significant provider of high-quality used cars through the HondaTrue Certified Pre-Owned program.
The Power of HondaTrue Certification
The HondaTrue program is a major draw for budget-conscious buyers seeking reliability. These vehicles undergo rigorous multi-point inspections and come with extended warranties, roadside assistance, and complimentary oil changes, offering a level of confidence that surpasses a standard used car purchase. The availability of Certified Pre-Owned vehicles ensures that buyers can find reliable options with features like AWD or FWD, often at a more accessible price point than a brand-new model.
Latest Models and Features
The new vehicle inventory frequently changes, but commonly features models with popular options such as 3rd Row Seat configurations (in the Honda Pilot), various transmission types (Automatic), and different drivetrains (AWD and FWD) to suit the varied terrain and weather of the Richland area. Keeping an eye on their "New Featured Vehicles" section is the best way to find competitive prices and special offers on the most popular Honda models.
In conclusion, McCurley Honda in Richland, Washington, presents a compelling, albeit mixed, proposition. The strength of its sales team, the value of the McCurley Advantage (including the EG Repel Shield and Loyalty Rewards), and the robust inventory of new and HondaTrue Certified vehicles make it a top destination for car buyers. However, prospective service customers should be aware of the recent operational challenges in the service department. By understanding these dynamics, consumers can make an informed decision and maximize their experience at this Tri-Cities dealership.
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