5 Shocking Facts About DeSimone Jewelers: From Philadelphia's Jewelers' Row To Their New Chapter
As of December 22, 2025, the story of DeSimone Jewelers is one of enduring family legacy, masterful craftsmanship, and a significant geographical shift that many long-time Philadelphia customers may not be aware of. Founded decades ago in the heart of the city, this name is synonymous with bespoke fine jewelry and a customer-first approach, setting a high bar for quality that has lasted for over 40 years.
For those searching for the DeSimone Jewelers location in Philadelphia, PA, the most crucial update is that the business, after years of operation on the famed Jewelers' Row, made a pivotal move. The family-owned establishment has transitioned its primary retail operations to a new, modern location in Haddonfield, New Jersey, continuing their tradition of excellence just across the Delaware River.
The DeSimone Family: A Biography of Craftsmanship and Legacy
The foundation of DeSimone Jewelers is built on the vision and skill of its founder, Will DeSimone. His journey began not on a retail floor, but in a small manufacturing shop, where the focus was entirely on creation and precision.
- Founder: Will DeSimone.
- Founding Year: 1981.
- Original Location: Philadelphia's famed Jewelers' Row.
- Initial Focus: A small manufacturing shop, specializing in crafting pieces for other jewelers and a select clientele.
- Current Leadership: The business remains family-owned and operated, with Will, Lou, and their team maintaining the personal touch that defines the brand.
- Experience: The business boasts nearly 40 years of experience in the jewelry industry, rooted in family bonds and a commitment to customer care.
Will DeSimone's early work on Jewelers' Row established a reputation for quality and integrity. This foundation allowed the business to grow from a behind-the-scenes manufacturing operation to a respected retail establishment known for its custom designs.
The Great Transition: From Jewelers' Row to Haddonfield, NJ
The query "desimone jewelers philadelphia pa" is deeply rooted in the store's history, but the reality is that the business has embraced a new chapter. The move from Philadelphia represents a significant moment in the company's timeline, allowing them to expand their retail presence and service model.
The Jewelers' Row Heritage
For decades, DeSimone Jewelers was an integral part of Philadelphia's Jewelers' Row, one of the oldest and largest diamond districts in the United States. This location was crucial for honing their manufacturing and custom design skills. The experience gained in this highly competitive environment, specializing in crafting custom pieces, is what sets their quality apart today.
The name "Will DeSimone Jewelers Inc" became a longstanding fixture in the Philadelphia jewelry scene, known for offering a wide selection of fine jewelry pieces and custom designs.
The Pivotal 2019 Move
In a major update, DeSimone Jewelers relocated and opened a full-service retail shop in downtown Haddonfield, New Jersey, in 2019. This move was a strategic decision to continue their four-decade tradition in a new, friendly setting, making them a prominent South Jersey jeweler.
The new address is 2 S Haddon Ave, Haddonfield, NJ 08033. This location allows them to serve their loyal Philadelphia clientele, as well as new customers in the South Jersey area, maintaining the same level of exceptional customer service and exquisite custom jewelry they are known for.
The DeSimone Difference: Custom Jewelry, Diamonds, and Modern Services
The reason DeSimone Jewelers has maintained its strong reputation, regardless of its physical location, is its unwavering focus on the customer experience and high-quality, bespoke jewelry. They call this commitment "The DeSimone Difference," a philosophy rooted in personalized care and four decades of expertise.
Mastery of Custom Design
DeSimone Jewelers is highly regarded for its custom jewelry services. They specialize in creating one-of-a-kind pieces, particularly engagement rings and wedding bands. The process is highly collaborative and modern, often involving CAD renderings to allow customers to visualize their dream piece before it is manufactured.
This expertise ensures that whether a client is looking for a unique anniversary gift or the perfect diamond for a proposal, the resulting piece is exactly what they envisioned. They cater to virtually any need for a shape or style, understanding that every customer has different tastes.
Bridal Jewelry and Diamond Options
While they offer a full range of fine jewelry, DeSimone Jewelers is primarily known for its stunning bridal jewelry. They provide customers with comprehensive options for their center stones, catering to the evolving market.
- Natural Diamonds: Traditional, earth-mined diamonds, offering classic value and brilliance.
- Lab-Grown Diamonds: Modern, ethically-sourced alternatives that offer identical chemical and physical properties at a more accessible price point.
By offering both natural and lab-grown diamonds, DeSimone Jewelers ensures every customer can find a stone that aligns with their budget, values, and desired aesthetic for their custom engagement ring or other fine jewelry.
A Reputation for Trust and Honesty
Customer reviews consistently highlight the knowledgeable, honest, and friendly service provided by the team, including Will and Lou. Many customers have been with DeSimone for over 25 years, a testament to the trust and quality of service that transcends their move from Philadelphia. This personal, family-like service is a core entity of their brand.
The commitment to treating customers like family, a tradition passed down since 1981, is why DeSimone Jewelers remains a top choice for those seeking quality custom jewelry, whether they are searching for a jeweler in Philadelphia, PA, or South Jersey.
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