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10 Secrets Behind Gerhards Kitchen And Bath Store's Upper Midwest Dominance

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Gerhards Kitchen & Bath Store has quietly become a powerhouse in the home design industry, particularly across the Upper Midwest. As of today, December 21, 2025, the company continues to solidify its position as a leading destination for homeowners and trade professionals seeking premium kitchen, bath, and lighting solutions.

Far more than a simple retail outlet, Gerhards operates as a specialized design center, offering an expansive selection of high-end products coupled with expert consultation services. This comprehensive approach, backed by its parent company, First Supply, is the key to its regional dominance and its ability to consistently deliver on complex remodeling and new construction projects.

The Gerhards Kitchen & Bath Store Profile: A Design Powerhouse

Gerhards Kitchen & Bath Store, officially known as Gerhard's Kitchen, Bath & Lighting Store, is a premier destination for specialized home remodeling products and services. Established in 1987, the brand has built a reputation for providing innovative solutions and exceptional customer service across the Upper Midwest.

  • Full Name: Gerhard's Kitchen, Bath & Lighting Store
  • Established: 1987
  • Parent Company: First Supply
  • Headquarters/Operations Focus: Upper Midwest, including Wisconsin, Minnesota, and Iowa.
  • Showroom Count: Approximately 15 Gerhard's Kitchen, Bath & Lighting Stores, plus four affiliated Kohler Signature Stores, operating under the First Supply umbrella.
  • Key Products: Cabinetry, Countertops, Plumbing Faucets and Fixtures, Lighting, Vanities.
  • Key Personnel: Judy Kimble, Director of Sales & Marketing (or Corporate Product and Marketing Manager), is a prominent industry veteran associated with the brand.
  • Industry Affiliation: Active member of the NKBA (National Kitchen & Bath Association).

The Strategic Advantage: Showrooms and Locations

Gerhards' success is deeply tied to its strategic footprint across the Upper Midwest. The company's showrooms are carefully curated to offer an immersive and inspiring shopping experience, moving beyond mere product display to fully functional vignettes.

The total network of 15 Gerhard's Kitchen, Bath & Lighting Stores, combined with the four Kohler Signature Stores, gives the brand unparalleled reach and visibility. This expansive network ensures that both homeowners and trade professionals—such as contractors, builders, and interior designers—have convenient access to high-quality materials and expert advice.

Major Gerhard's showroom locations include key regional markets such as:

  • Appleton, Wisconsin
  • Brainerd, Minnesota
  • Delafield, Wisconsin
  • Dubuque, Iowa
  • Eau Claire, Wisconsin
  • La Crosse, Wisconsin
  • Kenosha, Wisconsin
  • Rochester, Minnesota
  • Green Bay, Wisconsin
  • Whitefish Bay, Wisconsin (a newer location)

The physical showroom experience is central to the company’s value proposition. Customers can interact with products, visualize designs, and consult directly with experienced, highly trained professionals.

Unrivaled Product Selection and Key Partnerships

Gerhards Kitchen & Bath Store prides itself on offering what is widely considered the upper Midwest’s largest and most versatile selection of kitchen and bath products. This vast inventory is a critical factor in attracting diverse clientele, from those seeking budget-friendly solutions to those investing in luxury, custom-designed spaces.

The product portfolio is extensive, covering every element required for a complete kitchen or bathroom renovation. This comprehensive offering is made possible through strategic partnerships with some of the industry's most trusted and recognized brands.

Cabinetry and Countertops: The Foundation of Design

Cabinetry is a core specialty, with Gerhards offering a wide range of styles from traditional to ultra-modern. They are a major provider of products from leading manufacturers, including MasterBrand Cabinets. This partnership ensures access to diverse materials, finishes, and customization options to fit any kitchen or bathroom design vision.

For countertops, the selection includes popular materials like quartz and other solid surfaces. The availability of products like Silestone® quartz vanity tops, often paired with sinks and other fixtures, simplifies the process of achieving a cohesive, high-end look.

Plumbing and Lighting Fixtures

The store is renowned for its selection of plumbing fixtures and faucets. Their close relationship with Kohler is evident through the operation of dedicated Kohler Signature Stores, which showcase the brand's premium faucets, sinks, toilets, and customizable options. In addition to Kohler, they stock products from other major brands like Delta and offer a strong selection of lighting solutions from companies like Kichler, ensuring a complete, one-stop shopping experience for all fixtures.

The Full-Service Design Experience and Latest Updates

What truly differentiates Gerhards is the depth of its design services. The company is structured as a full-service design center, providing personalized consultation from the initial concept through project completion.

The design process offered by Gerhards includes:

  • Personalized Kitchen Design
  • Detailed Bathroom Design
  • Custom Cabinet Design and Selection
  • Custom Countertop Selection
  • Selection of Custom Bathroom Vanities and Cabinet Doors

Their designers are experienced professionals who guide customers through the complexities of product selection and spatial planning, ensuring the final design is both beautiful and functional. The focus is on providing innovative solutions, whether for a small bathroom update or a large-scale kitchen remodel.

Technology and Innovation in the Showroom

Gerhards is also investing in technology to enhance the customer experience. The company utilizes advanced tools like SPEX Builder, a product selection and presentation tool designed specifically for showrooms. This technology helps designers effectively showcase options and streamline the decision-making process for clients, bridging the gap between physical showroom displays and digital product catalogs.

Latest Expansion and Market Confidence

The company continues to demonstrate confidence in the physical retail experience through recent expansions and strategic moves. A significant update involved the expansion of their La Crosse, Wisconsin location. This move was strategic, allowing the store to grow its footprint while simultaneously ensuring that a locally-owned and operated lighting store component remained in downtown La Crosse following the closure of Wettstein's, demonstrating a commitment to the local community and comprehensive product offering.

Furthermore, the opening of new or renovated showrooms, such as the one in Whitefish Bay, underscores the brand’s strategy of maintaining a modern, accessible, and high-impact physical presence. This commitment to the showroom model reinforces the belief that, in high-investment purchases like kitchen and bath remodeling, customers still value the ability to see, touch, and experience products firsthand before making a final decision.

In summary, Gerhards Kitchen & Bath Store is a dominant force in the Upper Midwest because it successfully combines the vast inventory of a major distributor (First Supply) with the personalized, expert service of a dedicated design center. By focusing on premium brands like Kohler, Delta, and MasterBrand, and prioritizing the full-service design process, Gerhards has established itself as the definitive resource for high-quality home renovation projects. The company's continued investment in physical showrooms and design technology ensures its relevance and growth in the competitive home improvement market.

10 Secrets Behind Gerhards Kitchen and Bath Store's Upper Midwest Dominance
gerhards kitchen and bath store
gerhards kitchen and bath store

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