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5 Shocking Things Tom Brady Is Announcing Today: The Truth Behind The $375 Million FOX Deal And Comeback Rumors

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The phrase "Tom Brady announcing today" has become an annual event in the sports world, a lightning rod for speculation that has only intensified since his official retirement from the NFL in February 2023. As of today, December 21, 2025, the seven-time Super Bowl champion is not donning a helmet, but his life remains a whirlwind of high-stakes business ventures, an unprecedented broadcasting contract, and the persistent, nagging question of an NFL comeback. The latest news centers on a massive career pivot, a new business location, and a surprising development regarding his $375 million television deal.

The constant buzz around "TB12" is fueled by his own cryptic comments and the sheer scale of his post-playing career, which includes a record-breaking contract with FOX Sports and a rapidly expanding portfolio of businesses. This deep dive cuts through the noise to reveal the definitive, up-to-the-minute announcements and the critical decisions shaping the legend's life in 2025.

Tom Brady: Biography and Career Profile

  • Full Name: Thomas Edward Patrick Brady Jr.
  • Date of Birth: August 3, 1977
  • Place of Birth: San Mateo, California
  • Height: 6 ft 4 in (1.93 m)
  • College: University of Michigan
  • NFL Draft: 6th Round, 199th overall, 2000 by the New England Patriots
  • NFL Career: 23 Seasons (2000–2019 with New England Patriots, 2020–2022 with Tampa Bay Buccaneers)
  • Official Retirement: February 1, 2023
  • Super Bowl Wins: 7 (Most by any player in NFL history)
  • NFL MVP Awards: 3
  • Current Role: FOX Sports Lead NFL Analyst (Scheduled to begin 2025), Entrepreneur, and Business Owner.
  • Major Business Ventures: Brady Brand (Apparel), TB12 Sports (Health & Wellness), Autograph (NFT/Digital Collectibles), and CardVault (Sports Card/Memorabilia).

The Definitive Status of Brady's $375 Million FOX Deal for 2025

The biggest announcement that has kept the sports world on edge is the status of Tom Brady's monumental 10-year, $375 million contract to become FOX's lead NFL color commentator. This deal, signed while he was still an active player, was set to redefine the post-career earnings of a former athlete. However, speculation about his commitment has been rampant.

1. Announcement: Brady Confirms His FOX Booth Debut in 2025

Despite numerous conflicting reports that suggested he might delay or even walk away from the contract, Tom Brady confirmed his commitment to the broadcasting role. Following the conclusion of the 2024 NFL season, Brady used a heartfelt Instagram post to say farewell to the season and, crucially, confirmed he would be "back on the mic in 2025." This announcement settled months of high-profile debate within the sports media landscape, ensuring his debut as a football analyst would happen this year.

2. Announcement: Tentative 2025 Broadcasting Schedule Revealed

Further cementing his new career path, a tentative schedule for Brady's 2025 broadcasting assignments has been released. While the schedule is subject to change, it includes high-profile matchups, placing him alongside play-by-play announcer Kevin Burkhardt. The anticipation for his debut is immense, with the first scheduled game often being the focus of media attention, such as a major rivalry like the Packers vs. Bears game.

The Never-Ending Speculation: NFL Comeback and New Ventures

Even with a lucrative broadcasting contract secured, the specter of a return to the field—a "third retirement" announcement—looms large. Brady has done little to quell these rumors, often making comments that keep the door ajar for a potential comeback, even in 2025.

3. Announcement: The Door to an NFL Comeback Remains Open

Tom Brady's official retirement from the Tampa Bay Buccaneers in 2023 was supposed to be final, yet the legendary quarterback continues to suggest that a return is not entirely out of the question. He has stated that he "could still return to the NFL," asking the public to "Give me a month" to decide. While many believe his focus on family, broadcasting, and business interests makes a return unlikely, his consistent comments serve as a constant source of speculation, particularly if an injury-plagued team were to call mid-season. The possibility of him un-retiring again is the most clickbait-worthy "announcement" the public is always waiting for.

4. Announcement: Expansion of the CardVault Business Empire

Not all of Brady's announcements are about football. He has been actively building his post-NFL business portfolio, which includes the Brady Brand apparel line, the TB12 Sports health and wellness company, and the digital collectibles platform Autograph. A recent announcement focused on the expansion of his sports card and memorabilia business, CardVault. This personal news confirmed the opening of the "ninth CardVault" location, demonstrating his significant commitment to the collectibles market and his role as a serious entrepreneur. These business ventures are a significant part of his new career identity and occupy much of the time that was once dedicated to the New England Patriots and Buccaneers.

5. Announcement: A "Very Special" Project Tease

Adding to the intrigue, Tom Brady has a history of teasing "very special" projects he's been working on, often related to his business or media interests outside of the regular NFL season. These announcements are usually designed to generate buzz and can range from a new documentary series to a significant partnership. While the specifics of these "special" projects are often kept under wraps until the last minute, they confirm that Brady's life is far from a quiet retirement. He is constantly working on new, high-profile ventures that keep him in the public eye and maintain his global brand authority.

What Does This Mean for Tom Brady’s Future?

The flurry of announcements and speculation in 2025 confirms a few key points about Tom Brady’s current trajectory. First, his transition to the broadcast booth is a reality, signaling a major career shift from the field to the media world. Second, his business empire is in a phase of aggressive expansion, with entities like CardVault and Brady Brand solidifying his status as a major business figure. Finally, the constant dialogue about an NFL comeback is an integral part of the "Tom Brady Brand"—a narrative that keeps his name relevant and his options open. For fans, every "Tom Brady announcing today" search will continue to be a high-stakes event, balancing the excitement of his new media role with the faint, yet persistent, hope of one last legendary run on the gridiron.

tom brady announcing today
tom brady announcing today

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