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10 Breathtaking Secrets Of Double RL Ranch: Inside Ralph Lauren's 17,000-Acre Colorado Empire

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Step into the most exclusive corner of the American West. As of December 22, 2025, the mystique surrounding Ralph Lauren's private 17,000-acre retreat, the Double RL Ranch, continues to captivate design enthusiasts and fashion followers worldwide. This working cattle ranch is far more than a luxury property; it is the living, breathing heart of the iconic RRL (Double RL) fashion line and a testament to Lauren's lifelong obsession with authentic Western Americana. You are about to discover the architectural narratives, the stunning geography, and the design secrets that make this Colorado sanctuary a true American empire.

The ranch, often featured in exclusive design publications like Architectural Digest, is a masterclass in rustic elegance, blending seamlessly with the dramatic backdrop of the San Juan Mountains. Every fence post, every piece of furniture, and every vintage artifact is a deliberate choice that informs the global aesthetic of the Ralph Lauren brand. This deep dive will pull back the curtain on the Double RL lifestyle, from its remote Telluride location to the specific design elements that define the property and its legendary owners.

The Designer and His Domain: Ralph Lauren's Complete Profile

The Double RL Ranch is the physical embodiment of the man who created it. Named after Ralph and his wife, Ricky Lauren, the property serves as the ultimate muse for the designer's rugged, heritage-inspired aesthetic. Here is a brief profile of the visionary behind the empire:

  • Full Name: Ralph Lifshitz (Changed to Lauren in his teens)
  • Born: October 14, 1939, in The Bronx, New York City
  • Parents: Frank and Frieda Lifshitz (Ashkenazi Jewish immigrants)
  • Wife: Ricky Ann Low-Beer (Married 1964)
  • Children: Andrew Lauren, David Lauren, Dylan Lauren
  • Education: Attended Baruch College (dropped out)
  • Career Start: Began by designing and selling wide ties in 1967.
  • Company: Founder, Executive Chairman, and Chief Creative Officer of the Ralph Lauren Corporation.
  • Key Brand: Polo Ralph Lauren, launched in 1967.
  • Ranch Connection: The Double RL (RRL) fashion line, launched in 1993, is directly named after and inspired by the Colorado ranch.

The Geography of Grandeur: Where is Double RL Ranch Located?

The ranch’s remote, pristine location is central to its mystique and its design inspiration. It is a world away from the fast-paced fashion centers of New York and Milan, offering a genuine retreat into the Old West.

A Sanctuary in the San Juan Mountains

The Double RL Ranch is situated in southwestern Colorado, primarily near the towns of Ridgway and Telluride. This area is known for its breathtaking natural beauty, dominated by the towering, snow-capped peaks of the San Juan Mountains.

  • Location: Near Ridgway, CO, and Telluride, CO.
  • Acreage: The property spans an expansive area, often cited as being between 16,000 and 17,000 acres.
  • Key Feature: The ranch sits beneath the dramatic backdrop of the Dallas Divide, a famous mountain pass known for its panoramic views.
  • The Rail Fence: One of the most photographed features is the simple, iconic rail fence that runs along a stretch of Highway 62, serving as a quiet, unmistakable marker of the property’s boundary.

The vast, undeveloped landscape allows the Laurens to maintain a true working cattle ranch. This authenticity is not just for show; the ranch actually supplies premium beef to Ralph Lauren’s high-end restaurants in major cities like New York and Chicago.

The RRL Lifestyle: Design Secrets Revealed in Photos

The true magic of the Double RL Ranch lies in its meticulous, curated design, which has been immortalized in the few rare photo collections released over the years. This is where the line between a private home and a global brand blurs, as the ranch acts as a physical mood board for the RRL clothing and home collections.

The architectural philosophy at Double RL is one of "harmony with nature." The buildings, including the main lodge and various outbuildings, utilize natural, rugged materials that echo the surrounding Rocky Mountains.

Key Design Entities and Inspiration Points

The photos of the ranch reveal a dedication to American heritage and vintage Americana. The interior design is a rich tapestry of textures, patterns, and historical artifacts that have directly inspired the RRL fashion label, which specializes in selvedge denim and rugged workwear.

Here are some of the most prominent design and lifestyle entities showcased at the ranch:

  • Vintage Americana: The interiors are filled with authentic vintage pieces, Native American textiles, and historical Western artifacts.
  • Rustic Woodwork: Heavy use of reclaimed wood, log cabin construction, and exposed beams creates a warm, rugged atmosphere.
  • Handwoven Jacquard: Textiles and throws, often featured in the Ralph Lauren Home collection, draw patterns and inspiration directly from the ranch's decor.
  • Tepees: The grounds are known to feature authentic, vintage-inspired tepees, reflecting the Old West cowboy and Native American aesthetic.
  • Cowboy and Workwear Aesthetic: The entire property is a tribute to the cowboy life, which translates directly into the RRL brand's focus on authentic workwear and Western-inspired classics.
  • The Laurens' Personal Style: The ranch is a reflection of Ralph and Ricky Lauren's personal taste, which champions a timeless, enduring style over fleeting trends.

The Lasting Legacy: Double RL as a Brand Catalyst

The Double RL Ranch is not a mere vacation home; it is a critical component of the Ralph Lauren Corporation’s narrative. Its existence solidifies the authenticity and purpose-built style that the RRL brand promises to its clientele.

Every photograph of the ranch serves as a powerful marketing tool, selling not just clothing but an aspirational lifestyle—the American Dream realized in a vast, pristine landscape. The ranch embodies the idea that true style is timeless, rugged, and deeply rooted in heritage. It is the ultimate expression of Lauren’s vision, where the ruggedness of the West meets the pinnacle of luxury design.

The ongoing appeal of the Double RL Ranch photos ensures that the brand remains relevant, continually drawing back to its original, authentic source of inspiration. It is a physical monument to the concept that a life well-lived is a life inspired by the beauty of nature and the enduring spirit of American tradition.

10 Breathtaking Secrets of Double RL Ranch: Inside Ralph Lauren's 17,000-Acre Colorado Empire
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