The $1.2 Million Touchdown: Everything You Need To Know About The Fetch Super Bowl Giveaway
The digital rewards landscape is undergoing a monumental shift, and the biggest stage in American sports is about to host a record-breaking promotion. As of today, December 19, 2025, the buzz is all about Fetch Rewards’ unprecedented Super Bowl LIX debut, featuring a massive $1.2 million cash giveaway designed to reward users in real-time. This is not just another advertisement; it's a high-stakes, interactive event called "The Big Reward" that promises 120 winners a life-changing sum, cementing Fetch's position as a major player in the consumer-packaged goods (CPG) technology space.
The Wisconsin-based mobile rewards app, which allows users to earn points simply by scanning receipts, is making its first-ever appearance in the Big Game, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. This strategic move aims to leverage the Super Bowl’s massive viewership to exponentially grow its user base and highlight its unique value proposition to both consumers and its extensive network of brand partners.
The Big Reward: Breaking Down Fetch's $1.2 Million Super Bowl LIX Sweepstakes
Fetch's "The Big Reward" sweepstakes is set to be one of the most talked-about promotions of Super Bowl LIX. The company is not just airing a 30-second commercial; they are turning the final moments of the game into a high-octane, minute-by-minute cash giveaway.
The Unprecedented Prize Structure
The core of the promotion is a staggering $1.2 million cash prize pool. This giveaway is structured to create maximum excitement during the most critical and often most-watched segment of the game: the final two minutes of regulation time.
- Total Prize Pool: $1.2 million.
- Individual Prize Amount: $10,000 cash.
- Number of Winners: 120 people.
- Winning Frequency: One winner will be selected and announced every single second for 120 seconds (two minutes).
This "one winner per second" format is designed to keep viewers glued to their screens and engaged with the Fetch app, creating a direct, immediate link between watching the Super Bowl and earning a life-changing reward. It’s a bold, interactive approach that elevates the traditional Super Bowl sweepstakes.
How to Enter The Big Reward Giveaway: Official Steps
Participation in the "The Big Reward" Sweepstakes is remarkably simple, aligning with Fetch's core mission of making rewards easy and accessible. The official rules emphasize a few key steps that users must complete before and during the game.
Step 1: Download the Fetch App.
You must download the Fetch app for iOS or Android before Super Bowl LIX on February 8, 2026. This ensures your account is ready to participate in the real-time event.
Step 2: Watch the Commercial.
The 30-second commercial, also titled "The Big Reward," is slated to air in the fourth quarter. Specifically, it will run just after the officials blow their whistles for the final two minutes of regulation time.
Step 3: Open the App and Enter.
When the commercial airs, participants must open the Fetch app on their mobile device to officially enter the sweepstakes. The entry window is tied directly to the commercial's timing, making it a true real-time event.
The promotion is a clear demonstration of how the company uses moments of high consumer engagement to drive massive app adoption and usage, further solidifying its presence in the competitive rewards application market.
The Fetch Story: From College Dorm to $2.5 Billion Unicorn
The company behind this massive giveaway is Fetch, formerly known as Fetch Rewards, a powerful mobile platform that has revolutionized how consumers earn rewards from their everyday shopping. Its journey from a startup idea to a multi-billion dollar entity is a testament to the power of simple, effective technology.
The Founders and Company History
Fetch was co-founded in 2013 by two entrepreneurs, Wes Schroll and Tyler Kennedy.
- Wes Schroll: Schroll, the company's CEO, started Fetch as a freshman at the University of Wisconsin. His vision was to create a consumer rewards app that was simple, eliminating the need to clip coupons or search for specific deals.
- Headquarters: The company remains headquartered in Madison, Wisconsin, where it was originally founded.
- Valuation and Funding: Fetch is a Series E company that has achieved "unicorn" status, reaching a valuation greater than $2.5 billion in its latest funding rounds. Notable investors include Greycroft and E.ventures.
The core functionality of the Fetch app is its receipt-scanning technology. Users simply snap a photo of any grocery, restaurant, or retail receipt, and the app automatically identifies purchases from thousands of participating brands, instantly awarding Fetch Points. This simplicity is its key differentiator in the loyalty and rewards space.
Topical Authority: Fetch's Impact on AdTech and Consumer Rewards
Fetch is more than just a consumer app; it is a disruptive force in the advertising and loyalty technology (AdTech) industry. The Super Bowl LIX ad, "The Big Reward," is a direct play to supercharge its platform by driving massive user acquisition, which in turn enhances its value to its brand partners.
The Power of Fetch Points and Brand Partnerships
The entire Fetch ecosystem is built on the concept of Fetch Points, which are a form of digital currency that can be redeemed for gift cards to major retailers, or for other prizes.
- Brand Partners: Fetch partners with thousands of leading consumer brands and retailers. These partnerships allow the app to offer rewards on virtually any purchase, regardless of where the receipt is from.
- Data and Insights: For its brand partners, Fetch provides invaluable, real-time data on consumer purchasing behavior, which is a powerful tool for marketing and advertising. The platform helps brands dominate the marketing funnel by understanding who is buying their products and where.
- Consumer Engagement: By linking rewards to simple receipt scanning, Fetch encourages users to "Live Rewarded" and become lifelong customers of its partner brands.
The Super Bowl giveaway is an expensive but calculated marketing maneuver. By offering a $1.2 million incentive, Fetch is ensuring millions of new users download the app and experience the ease of earning points firsthand. This massive influx of new users dramatically increases the data pool and the reach of its brand partners, justifying the huge investment in the Super Bowl commercial slot.
Preparing for Super Bowl LIX: Your Checklist
With Super Bowl LIX set for February 8, 2026, the countdown to "The Big Reward" is officially on. To maximize your chances of being one of the 120 $10,000 winners, ensure you have completed this simple checklist:
1. Download the App: Make sure the latest version of the Fetch app is installed on your iOS or Android device well before game day.
2. Enable Notifications: Ensure your app notifications are turned on. While not strictly required for entry, they can provide a crucial reminder as the game enters the fourth quarter.
3. Stay Tuned: Keep the app ready to open during the final two minutes of regulation time. This is the exact moment the 30-second "The Big Reward" commercial will air.
4. Review Official Rules: For complete eligibility details, always refer to the official sweepstakes rules on the Fetch website, which govern all aspects of the giveaway.
Fetch's Super Bowl debut is a landmark moment, not just for the company, but for the future of interactive advertising. By turning a commercial break into a real-time, high-value sweepstakes, Fetch is setting a new standard for consumer engagement in the Big Game. Don't miss your chance to turn a few seconds of football viewing into a $10,000 cash prize.
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