The 'Super Game Trade' Phenomenon: 7 Reasons Why De Pere's Premier Retro Store Is A Must-Visit
Step inside Game Trade in De Pere, Wisconsin, today, and you are immediately immersed in a vibrant history of video gaming, from the 8-bit era to the current generation of consoles. This isn't just another used game store; it is a meticulously curated hub for collectors and casual gamers alike, known locally for its fair trade-in values and incredibly knowledgeable staff. The store's recent expansion and remodel—now affectionately dubbed 'Super Game Trade'—has solidified its status as the premier destination for gaming enthusiasts across the greater Green Bay area and Northeast Wisconsin.
As of late 2025, Game Trade continues its mission, which began over a decade ago, to be a central pillar of the local gaming community. Owner Gregg Johnson, a veteran of the gaming retail industry, has ensured the store remains a dynamic and constantly updated source for rare finds, modern hits, and everything in between, making a visit to 400 Reid St STE C an essential pilgrimage for anyone serious about gaming culture.
Gregg Johnson & The Game Trade Business Profile
Game Trade's success is deeply rooted in the passion and experience of its owner, Gregg Johnson. His journey in video game retail spans over two decades, providing a foundation of expertise that few competitors can match.
Owner & Founder: Gregg Johnson
Business Name: Game Trade LLC
Years in Business: Over 12 years (as of 2025)
Retail Experience: 23 years in video game retail, including 11 years at GameStop before opening Game Trade.
Location: 400 Reid St STE C, De Pere, WI 54115
Store Hours: Tuesday - Sunday: 11 am - 7 pm; Monday: Closed
Core Mission: To provide a reputable, locally-owned source for buying, selling, and trading video games, systems, and accessories across all console generations, with a strong focus on the retro gaming market.
The Seven Generations of Gaming: What Makes 'Super Game Trade' Unique
The recent remodel and expansion, which led to the informal title of "Super Game Trade," was a natural progression after over a decade of growth. This expansion wasn't just about more space; it was about enhancing the inventory and the overall customer experience, creating a true haven for collectors. The store’s unique appeal lies in its unparalleled inventory depth, covering the entire history of console gaming.
1. The Retro Renaissance: From Atari to Nintendo 64
The heart of Game Trade is its commitment to retro gaming. Unlike big-box retailers, Game Trade dedicates significant space to the consoles that defined early gaming culture. Collectors can browse for titles and hardware for systems like the Atari 2600, Nintendo Entertainment System (NES), Sega Genesis, Super Nintendo (SNES), and the Nintendo 64 (N64). Finding a rare, complete-in-box (CIB) title or a clean, working console from the 1980s and 1990s is a regular occurrence here.
2. The Golden Era: PlayStation 2, Xbox, and GameCube
The store's inventory transitions smoothly into the sixth and seventh generations, offering a wealth of titles for the PlayStation 2 (PS2), Original Xbox, and Nintendo GameCube. This is often where casual gamers find hidden gems and where collectors seek out highly-rated classics from this incredibly diverse era of gaming. The staff's deep knowledge means they can often help customers track down specific titles or accessories like the elusive WaveBird Controller or Dreamcast peripherals.
3. Modern Powerhouses: Nintendo Switch and PlayStation 5
While the retro collection is a major draw, Game Trade is far from stuck in the past. They maintain a robust inventory of current-generation hardware and games, including the Nintendo Switch, PlayStation 5 (PS5), and Xbox Series X/S. This dual focus—catering to both the nostalgia market and the cutting-edge gamer—is a key factor in the store's broad appeal and success in De Pere. Customers appreciate the option to trade in their older titles toward the purchase of a brand-new release.
4. Fair Trade-In Value
One of the most frequently praised aspects of Game Trade, particularly on local forums and review sites, is the fair and transparent trade-in process. Many customers report receiving surprisingly good value for their used games and consoles, often significantly better than what they would get at national chains. This commitment to fair pricing is what drives the constant, fresh rotation of their pre-owned inventory.
More Than a Store: Game Trade's Impact on the Wisconsin Gaming Community
Game Trade is more than a retail space; it serves as a crucial community hub for the Green Bay and De Pere area. Owner Gregg Johnson has actively cultivated a supportive environment that goes beyond simple transactions, making the store a central part of the local gaming ecosystem.
A Hub for Local Gaming Events
The store is recognized for its support of local tournaments and community gatherings. Most notably, Game Trade is a long-standing partner and supporter of the Tundra Bowl, a major local tournament that brings together gamers from across Wisconsin. This involvement highlights Johnson's commitment to fostering a strong, active gaming culture, not just selling products.
The Knowledgeable Staff and Collector Culture
The staff at Game Trade are known for their deep expertise, making the store a valuable resource for collectors searching for specific items or looking to verify the authenticity of a rare title. They specialize in identifying and valuing rare video games and collectibles, ensuring that both buyers and sellers are treated fairly. This focus on customer service and expertise is what turns first-time visitors into loyal, repeat customers.
Topical Entities & Systems Found at Game Trade
- Consoles: Nintendo Entertainment System (NES), Super Nintendo (SNES), Nintendo 64 (N64), Game Boy, Sega Master System, Sega Dreamcast, PlayStation (PS1), PlayStation 2 (PS2), PlayStation 5 (PS5), Xbox, Xbox 360, Xbox Series X, Atari 2600.
- Accessories: Controllers, Memory Cards, Light Guns, Power Adapters, HDMI Converters.
- Game Types: Retro Games, Modern Games, Pre-Owned Systems, Rare Games, First-Party Titles, JRPGs.
- Community Terms: Green Bay, De Pere, Northeast Wisconsin, Tundra Bowl, Local Business, Trade-In Value, Super Game Trade.
Whether you are a seasoned collector searching for a pristine copy of a classic SNES RPG, a parent looking for a budget-friendly PlayStation 4, or just curious about the history of gaming, Game Trade in De Pere offers an experience that transcends a simple retail transaction. The 'Super Game Trade' evolution is a testament to the enduring power of local, specialized retail in the age of digital downloads and massive online marketplaces. It remains the essential stop for any gamer in Wisconsin.
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