5 Shocking Updates & The Ultimate Photo Guide To The Tysons Corner ShowPlace ICON At The Boro’s New Era
The cinematic landscape at The Boro in Tysons, Virginia, has undergone a dramatic transformation, making the former ShowPlace ICON Theatre a subject of intense curiosity and conversation among movie enthusiasts. As of this current date, December 22, 2025, the iconic, superluxury venue that redefined high-end moviegoing in Northern Virginia has officially transitioned to a new operator, ushering in a fresh chapter for the 72,000-square-foot entertainment complex. This deep dive explores the breathtaking legacy of the original ShowPlace ICON, the specific luxury features that made it a regional landmark, and the exciting new amenities and dining experience now offered by the successor, LOOK Dine-In Cinemas, ensuring you have the most up-to-date guide to the Tysons Corner premium cinema experience.
The original ShowPlace ICON, a 14-screen complex, quickly became the gold standard for a night out, offering everything from full-service in-theatre dining to the massive ICON-X premium large format screen. The venue's closure and subsequent reopening under the new brand, LOOK Dine-In Cinemas Tysons at The Boro, represents a significant shift, but the commitment to a lavish, full-service experience remains the core attraction. This article provides a comprehensive look at the features, the food, and the overall atmosphere that continues to draw crowds to this premier destination in McLean, VA.
The Legacy of ShowPlace ICON at The Boro: The Original Luxury Benchmark
When the ShowPlace ICON Theatre first opened its doors at The Boro—a sprawling mixed-use development in Tysons Corner—it instantly set a new, stratospheric benchmark for the cinema experience on the East Coast. Spanning over 72,000 square feet and featuring 14 spacious auditoriums, the venue was designed to be a destination in itself, not just a place to watch a movie.
The ICON-X Experience: Premium Large Format Defined
The centerpiece of the ShowPlace ICON was undoubtedly the ICON-X premium large format auditorium. This was more than just a big screen; it was a full sensory immersion. The ICON-X theaters featured 4K Laser Projection, delivering unparalleled clarity and brightness that made blockbusters truly pop. The sound was equally impressive, powered by Dolby ATMOS immersive sound, which placed audio objects precisely in a three-dimensional space, enveloping the audience.
- VIP Seating Options: Patrons could enjoy a dedicated VIP seating area within the ICON-X auditorium, often featuring the best sightlines and additional amenities.
- Heated Luxury Recliners: Every seat in the house was a luxury recliner, complete with seat heaters, allowing guests to customize their comfort—a feature that became synonymous with the ShowPlace ICON brand.
- Full-Service Dining: The concept of in-theatre dining was elevated, offering a sophisticated menu and craft cocktails served directly to the seat, transforming a movie outing into a full dinner-and-a-show event.
The original cinema was a product of the Kerasotes family's vision, known for their dedication to high-end, hospitality-focused movie theaters. Its two-floor layout, with theaters 1-8 on the first level and 9-14 on the second, was part of a design that efficiently managed the large capacity of 1,795 guests.
A New Era: What to Expect from LOOK Dine-In Cinemas Tysons
Following the transition, the Tysons Corner venue has been revitalized as LOOK Dine-In Cinemas Tysons at The Boro. The new operator has maintained the core philosophy of a luxury dine-in experience while introducing its own signature touches and a refreshed culinary program. The transition ensures that the space remains a premier choice for movie lovers in Fairfax County and the greater Washington D.C. area.
The LOOK Difference: Seating, Sound, and Chef-Inspired Menus
The 14-screen complex continues its commitment to comfort and quality. The new LOOK cinema features plush recliner seating that includes adjustable headrests and, critically, retains the highly sought-after seat heaters that Tysons patrons came to love. This focus on physical comfort is paired with a commitment to visual and auditory quality, ensuring that blockbuster hits and specialty films are presented with a premium-grade experience.
The most significant change lies in the chef-inspired menu. LOOK Dine-In Cinemas has a reputation for offering a diverse, elevated menu that goes far beyond standard concession fare. Patrons can now enjoy a variety of gourmet appetizers, flavorful mains, and exquisite desserts, all delivered directly to their seats.
A Taste of the New Menu at The Boro:
- Gourmet Mains: Fresh salads, savory burgers, and artisan pizzas are staples.
- Comfort Food Elevated: Items like gourmet mac and cheese and loaded nachos are popular choices.
- Bar Service: A full-service bar offers a selection of fine beer, wine, and craft cocktails, perfect for a pre-show drink in the lobby lounge or an in-theatre pairing.
The atmosphere at LOOK is designed to be visually captivating and modern, continuing the tradition of a high-end, polished environment established by its predecessor. The convenience of purchasing both tickets and meals at kiosks streamlines the entry process, making the entire experience smooth and enjoyable.
Comparing the Premium Experience: ICON-X Legacy vs. LOOK's Signature Amenities
For long-time fans of the Tysons Corner ShowPlace ICON at The Boro, the natural question is how the new LOOK Dine-In Cinemas compares, particularly regarding the loss of the ICON-X branding. While the ICON-X name is gone, the underlying commitment to a premium large format experience remains a priority for the new operator, who utilizes the same state-of-the-art infrastructure.
The overall luxury cinema landscape in Tysons, which includes competitors like the nearby AMC Tysons Corner 16, demands a high level of quality. The venue at The Boro maintains its edge by focusing heavily on the in-seat service and superior comfort. The retention of features like heated recliners and the dedication to a diverse, high-quality full-service dining menu are key differentiators.
Entity Checklist: Tysons Corner Cinema Topical Authority
To provide a comprehensive view of this premier entertainment hub, here are the key entities and concepts that define the experience at The Boro:
- ShowPlace ICON Theatre (Former Operator)
- LOOK Dine-In Cinemas (Current Operator)
- The Boro Tysons (Mixed-Use Development)
- Tysons Corner, VA (Location)
- McLean, VA (Mailing Address)
- ICON-X (Premium Large Format Legacy)
- 4K Laser Projection (High-Quality Visuals)
- Dolby ATMOS (Immersive Sound Technology)
- Heated Recliners (Signature Comfort Feature)
- Chef-Inspired Menu (New Culinary Focus)
- Full-Service In-Theatre Dining (Core Experience)
- Craft Cocktails (Bar Service)
- VIP Seating (Premium Options)
- 14-Screen Cinema (Venue Size)
- 72,000 Square Feet (Venue Scale)
- Blockbuster Hits (Film Selection)
- Specialty Films (Diverse Programming)
- Kerasotes (Original Founding Family)
- Fairfax County (Regional Location)
- Silver Hill (Street Location)
- Gourmet Appetizers (Menu Item)
- Artisan Pizza (Menu Item)
- Adjustable Headrests (Seating Feature)
The evolution from ShowPlace ICON to LOOK Dine-In Cinemas is a testament to the high standards of luxury and service demanded by the Tysons market. While the name on the building has changed, the promise of a truly exceptional, full-service cinematic journey at The Boro remains firmly in place, ensuring that moviegoers continue to enjoy the ultimate night out with comfort, gourmet food, and cutting-edge technology.
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