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5 Reasons Clarus Lighting And Controls Is Dominating The Smart Building Market In 2025

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Clarus Lighting and Controls has firmly established itself as a pivotal force in the electrical and electronic manufacturing sector, particularly as an integrated lighting and controls agency serving the Detroit, MI, and Toledo, OH markets. As of late 2025, the company continues to expand its influence by leveraging strategic partnerships and cutting-edge technology, moving far beyond simple lighting distribution to become a comprehensive solutions provider for complex commercial and industrial projects.

The firm, founded in 2013, has built its reputation on a deep commitment to sharing knowledge and highlighting the strengths of both its employees and its extensive network of manufacturing partners. Their current strategy focuses heavily on the convergence of high-quality lighting products with advanced, energy-saving control systems, positioning them at the forefront of the modern smart building movement.

The Clarus Lighting and Controls Profile: A Hub for Premier Manufacturers

Clarus Lighting and Controls operates as a critical intermediary, connecting architects, engineers, electrical contractors, and end-users with a vast catalog of high-quality lighting and control products. This agency model allows them to offer unbiased, project-specific solutions, representing over 140 different lighting manufacturers. Their service area primarily focuses on the Michigan and Ohio regions, making them the go-to experts for local projects requiring sophisticated lighting design and control systems.

Unlike a single-brand distributor, Clarus acts as a comprehensive resource, ensuring that every project, regardless of size or complexity, is specified with the most appropriate and high-performing products available. This approach significantly enhances project integrity and client satisfaction. Their corporate headquarters are located in Madison Heights, MI, with an additional key office in Holland, OH, solidifying their regional presence.

Key Strategic Partnerships and 2025 Updates

The strength of Clarus is directly tied to the caliber of the brands they represent. The most current and significant updates for the company revolve around major new representative agreements that dramatically expand their product portfolio and market reach. These recent announcements are a testament to Clarus's growing influence in the professional lighting community:

  • iGuzzini Partnership: Clarus was recently appointed as the new representative for iGuzzini, a globally renowned professional lighting systems manufacturer, for the Detroit and Toledo markets. This partnership is built on a shared vision for design excellence and a commitment to a more sustainable future and lighting culture, bringing world-class architectural lighting to the Midwest.
  • Picasso Lighting Representation: Further expanding their decorative and architectural lighting options, Clarus has also become the new representative for Picasso Lighting Industries LLC. This addition enhances their ability to service projects requiring custom or high-end aesthetic luminaires.
  • Cooper Lighting Solutions: Clarus maintains a strong relationship with major industry players like Cooper Lighting Solutions, ensuring they can provide robust, reliable, and energy-efficient products for large-scale commercial and industrial applications.
  • Solais Lighting Group: They also represent Solais Lighting Group, further diversifying their offerings in the LED and high-efficiency lighting space.

The Revolution of Networked Lighting Controls (NLCs)

The "Controls" part of Clarus Lighting and Controls is arguably the most forward-looking aspect of their business. They are leaders in implementing Networked Lighting Controls (NLCs), which are essential for maximizing energy efficiency and achieving modern building certifications. NLCs are smart systems that manage and control a building's entire lighting infrastructure, offering the highest level of flexibility and energy savings in commercial and industrial settings.

The adoption of NLC technology is a major driver of energy conservation. Studies show that when NLCs are paired with other building systems, such as HVAC, to deliver occupancy signals, total electric energy consumption in commercial buildings can be significantly reduced.

Advanced Control Technologies Offered by Clarus:

The company specializes in several advanced control solutions that are revolutionizing how light is used in the built environment:

  • Tunable White Light Systems: These systems allow users to adjust the color temperature of the light (e.g., from warm white to cool white). This is a core component of Human-Centric Lighting (HCL), which aims to align a building's artificial light with the natural circadian rhythm of its occupants, improving productivity and well-being.
  • Wireless Switching and Occupancy Sensors: These devices are crucial for dynamic energy management. They automatically dim or turn off lights in unoccupied areas, ensuring compliance with strict energy codes and drastically lowering operating costs.
  • Integration with Building Management Systems (BMS): Clarus's control solutions are designed to integrate seamlessly with existing or new BMS platforms, offering a unified control interface for all building services, from lighting to security and climate control.

Clarus’s Role in Achieving WELL Certification and Sustainability

In the modern commercial landscape, building certification standards like LEED (Leadership in Energy and Environmental Design) and WELL (The WELL Building Standard) are becoming non-negotiable for high-value properties. Clarus Lighting and Controls is a key partner in helping clients achieve these ambitious certifications, particularly the WELL standard, which focuses on the health and well-being of building occupants.

The WELL standard places a heavy emphasis on lighting quality, requiring features such as minimized glare, appropriate light levels, and the use of advanced technologies like full-spectrum and Tunable White Light Systems. Clarus leverages its extensive product line—including luminaires featuring advanced technologies like Violet-Emission 3-Phosphor (VP₃) LED technology—to meet the rigorous requirements of these standards.

Focus on Project Execution and Expertise

The true value of Clarus lies not just in the products they sell, but in their expertise in managing the entire lighting and controls process. They work closely with all stakeholders in a project, including the builder (e.g., Thompson Phelan Group, Inc.), the electrical contractor (e.g., LaBelle Electrical Contractors), and the design team.

Their portfolio spans a wide range of market sectors, including:

  • Commercial Offices: Implementing energy-saving NLCs and HCL systems to boost employee performance and comfort.
  • Industrial Facilities: Providing high-efficiency, long-life LED solutions (like those from Ephesus LED Lighting Solutions) for demanding environments, recognized for their superior efficiency.
  • Entertainment and Venue Spaces: Delivering specialized architectural and theatrical lighting systems through partners like iGuzzini.
  • Educational and Healthcare Buildings: Focusing on WELL-compliant lighting that supports focus and patient recovery.

By offering end-to-end support—from initial design consultation and product specification to post-installation support and system commissioning—Clarus ensures that the complex integration of modern lighting and control systems is executed flawlessly, delivering both aesthetic quality and measurable energy savings for their clients.

5 Reasons Clarus Lighting and Controls is Dominating the Smart Building Market in 2025
clarus lighting and controls
clarus lighting and controls

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