5 Ways To Get The Rare Beauty Advent Calendar Experience In 2024: Holiday Sets & Exclusive Spoilers

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The question on every makeup lover’s mind this holiday season is whether Rare Beauty, the brand founded by Selena Gomez, has released a dedicated Advent Calendar. As of the current date in late 2025, the definitive answer for the 2024 holiday season is that a standalone, 24-day Rare Beauty Advent Calendar does not exist. Instead of a single, massive calendar, Rare Beauty has continued its tradition of curating highly sought-after, limited-edition gift sets, which serve as the perfect alternative for fans looking to collect a curated selection of their best-selling products. This year, the Rare Beauty holiday collection provides multiple ways to get that exciting, daily-reveal experience, focusing on value and exclusivity. You can find the brand’s iconic products, like the Soft Pinch Liquid Blush and Positive Light Liquid Luminizer, tucked away in multi-brand beauty advent calendars and the brand's own carefully assembled holiday trios and duos. This strategy ensures fans can snag the most viral products, often in exclusive new shades, without committing to a single, large-format calendar.

The Closest Thing to a Rare Beauty Advent Calendar in 2024

While a dedicated Rare Beauty calendar is not available, the brand’s presence in major multi-brand advent calendars and its own limited-edition holiday sets offer an even more strategic way to collect their most beloved items. These options often provide better value and a more focused collection of products.

Multi-Brand Calendars Featuring Rare Beauty (2024 Spoilers)

For the authentic "daily surprise" feel, the best way to get Rare Beauty products is through the high-end, multi-brand advent calendars released by major retailers. These calendars are often worth significantly more than their purchase price and feature full-size Rare Beauty items.
  • Space NK Beauty Advent Calendar 2024: This calendar has become a must-buy for Rare Beauty fans. The 2024 edition is confirmed to feature a Full-Size Rare Beauty Soft Pinch Tinted Lip Oil in the shade 'Hope'. This is a massive win, as the Lip Oil is a viral sensation known for its comfortable wear and glossy finish.
  • Sephora Favorites Advent Calendar 2024: The "25 Days of Beauty Must Haves" calendar from Sephora is another reliable source. This year’s version includes a mini size of the highly anticipated Rare Beauty by Selena Gomez Rare Eau de Parfum. This is a perfect way to sample the brand's foray into fragrance.
  • Potential Full-Size Inclusion: Some reports also hint at the inclusion of a full-size Rare Beauty All of the Above Weightless Eyeshadow Stick in 'Integrity' in a major 2024 calendar, offering another opportunity to try a core makeup item.

Rare Beauty's Own Holiday Gift Sets: The True Alternative

Rare Beauty’s limited-edition holiday gift sets are the main event, designed to deliver the excitement of an advent calendar in a more concentrated, high-value format. These sets are the best way to get a curated collection of Selena's Faves. The 2024 collection is packed with exclusive shades and mini-sizes perfect for travel or sampling.
  • Soft Pinch Cheek & Lip Trio: This set is a fan favorite, often including an exclusive, never-before-seen shade. The 2024 trio features a mini Soft Pinch Liquid Blush in a new shade called 'Beloved' and a mini Positive Light Liquid Luminizer in the shade 'Enliven'. This set is essential for those who love the signature Rare Beauty glow.
  • Selena's Essential Eye Duo: A perfect pairing for eye makeup enthusiasts, this set usually includes a full-size Perfect Strokes Universal Volumizing Mascara and an All of the Above Weightless Eyeshadow Stick in a limited-edition shade like 'Perspective'.
  • Mini Blush & Luminize Trio: A compact set that brings together the brand's most popular cheek products, allowing users to layer the liquid blush and liquid luminizer for a seamless, radiant finish.
  • Find Comfort Mini Body Essentials: Expanding beyond makeup, this set features mini versions of the popular Find Comfort line, including the Body Lotion, Hand Cream, and Fragrance Mist, all in the Awaken Confidence scent. This is a great way to experience the brand's self-care philosophy.

Must-Have Rare Beauty Products from the 2024 Holiday Collection

To maximize your Rare Beauty haul this holiday season, focusing on the individual star products featured in the gift sets is key. These items are at the core of the brand’s success and are guaranteed to sell out quickly.

The Cult-Favorite Soft Pinch Liquid Blush

The Soft Pinch Liquid Blush remains the brand's most viral and sought-after product. Its highly pigmented, blendable formula is the reason it’s featured so heavily in the holiday sets. The exclusive 'Beloved' shade, only available in the holiday trio, is a major draw for collectors and beauty enthusiasts. This blush provides a natural, second-skin finish and is famous for its longevity and ease of use.

The Positive Light Liquid Luminizer

Paired perfectly with the blush, the Positive Light Liquid Luminizer delivers a stunning, non-glittery sheen. The mini size in the 'Enliven' shade offers a beautiful, subtle glow that complements the liquid blush without disrupting the makeup underneath. It’s the secret to achieving that fresh, radiant look that defines the Rare Beauty aesthetic.

Rare Beauty's Foray into Fragrance and Body Care

The inclusion of the Rare Eau de Parfum and the Find Comfort body line in the holiday offerings signals the brand's growth into a full lifestyle entity. The fragrance is described as a cozy, warm scent, and the body care products reinforce the brand's message of self-love and wellness, making them excellent stocking stuffers or self-care gifts. The Awaken Confidence scent is particularly popular for its soothing notes.

Why Rare Beauty Focuses on Gift Sets Over Advent Calendars

The brand's choice to prioritize curated gift sets over a full-scale advent calendar is a strategic decision that aligns with the Rare Beauty mission and product philosophy.

Focus on Quality and Usability

Rare Beauty emphasizes quality over quantity. A 24-day advent calendar would require a significant number of products, potentially including items that might not be core to the brand's identity or might be too small to be truly usable. By creating trios and duos, they ensure every product—from the Lip Soufflé Matte Lip Cream to the Always An Optimist 4-in-1 Mist—is a best-seller or a highly anticipated new launch. This approach maintains the brand's reputation for high-performance, vegan, and cruelty-free formulas.

Value and Accessibility

The holiday sets are often priced to be an incredible value, making them an accessible entry point for new customers who want to sample multiple hero products without buying full-size versions. For instance, a Soft Pinch Cheek & Lip Trio offers three items for a fraction of the cost of buying them separately, making it an economically smart choice for fans.

Limited-Edition Exclusivity

The inclusion of set-exclusive shades like 'Beloved' for the blush and 'Perspective' for the eyeshadow stick creates a sense of urgency and exclusivity. This drives high demand during the holiday shopping season, rewarding dedicated fans and collectors who want to own every shade. Other LSI keywords like Kind Words Matte Lipstick, Perfect Strokes Liquid Eyeliner, and the Liquid Touch Weightless Foundation are all part of the broader product ecosystem that these holiday sets promote. In summary, while the dream of a dedicated Rare Beauty Advent Calendar in a classic 24-door format for 2024 remains unfulfilled, the brand has provided a compelling alternative. By targeting the Space NK and Sephora calendars for a surprise reveal and loading their own holiday gift sets with exclusive shades and hero products, Rare Beauty ensures that fans can still experience the joy of unboxing their favorite makeup throughout the festive season. The holiday collection is a masterclass in modern beauty gifting, focusing on the most viral, high-value, and beloved products from the entire line.
5 Ways to Get the Rare Beauty Advent Calendar Experience in 2024: Holiday Sets & Exclusive Spoilers
rare beauty advent calendar
rare beauty advent calendar

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