The Viral Phenomenon: 5 Shocking Facts About Jones' Good Ass BBQ And The Real Stony Brook Expansion
The legend of Jones' Good Ass BBQ and Foot Massage is one of the internet's most enduring and curious success stories. What began as a low-budget, highly quotable parody commercial has, as of late December 2025, transformed into a multi-location culinary and cultural phenomenon, with the latest, most surprising news being an actual expansion into the competitive Long Island, New York, market. This article dives deep into the lore, the man behind the myth, and the shocking reality of a business that promises both "good ass BBQ" and a "good ass foot rub" for an unbeatable price.
For years, the phrase "Jones' Good Ass BBQ" was a punchline—a cultural shorthand for hilariously absurd, local advertising. Now, with a new location reportedly planned for the Stony Brook area to cater to hungry university students, the line between internet joke and real-world entrepreneurial genius has blurred entirely. The question is no longer "Is it real?" but "How did it get this real?"
The Man, The Myth, The Message: Robert L. Hines and Toby Jones
The foundation of the entire "Jones' Good Ass BBQ" empire rests on the shoulders of one man, or rather, two personas: the comedian and the character. Understanding this duality is key to grasping the business’s unique topical authority and viral success.
Biography and Profile: The Man Behind the Grill
- Name: Robert L. Hines
- Primary Role: Stand-up Comedian, Actor, Writer
- Best Known For: Playing the character "Toby Jones" in a series of viral spoof commercials.
- Commercials Series: Includes "Jones' Good Ass BBQ and Foot Massage," "Jones' Big Ass Truck Rental," and "Jones' Cheap Ass Pre-Paid Legal."
- Origin of Commercial: The original "Jones BBQ and Foot Massage" commercial was created as a comedic spoof, quickly gaining millions of views on platforms like YouTube and becoming a classic example of low-fi viral marketing.
- Impact: Hines’s portrayal of Toby Jones is the singular reason the business concept is internationally recognizable and has been able to transition into a real-world venture.
The original commercial, which exploded in popularity around a decade ago, introduced the world to Toby Jones, a man offering the best barbecue and foot massage services "on earth" for an unbelievably low price. The ad’s charm was its chaotic, unpolished energy, and Jones’s deadpan delivery of lines like, "As long as it's fryable and edible, we gonna make it delishinable!" This intentional absurdity established the brand’s identity as being both supremely confident and delightfully unprofessional—a perfect recipe for internet fame.
While the initial commercial was a clear spoof, the public’s reaction was intense. People genuinely wanted to know where they could find this mythical establishment. This massive, unfulfilled curiosity created a powerful market demand that a real-life entrepreneur eventually stepped in to satisfy.
The Dual Menu: From BBQ Omelets to Real-Life Ribs
The menu of "Jones' Good Ass BBQ" exists in two fascinating dimensions: the fictional, which cemented its place in pop culture, and the real-world offerings that satisfy the actual customer craving for authentic smoked meat.
The parody menu, often found on associated joke websites or referenced in the viral lore, is a masterclass in culinary chaos. These items are the LSI keywords that drive the most curious searches:
- BBQ Eggs and Bacon Omelet: Paired with a 10-minute "good ass foot massage" for a ridiculously low price.
- BBQ Pancakes and Orange Juice: A breakfast combo that comes with a 5-minute foot rub.
- "Full Body" Massage: A service mentioned in the commercial, suggesting a level of service far beyond what a small BBQ joint should offer.
The genius of this fictional menu is that it perfectly captures the spirit of the brand: a commitment to combining two completely disparate services—BBQ and massage—into a single, bizarre value proposition. The promise is not just good food, but an experience. The use of the word "delishinable" became a key entity in the brand’s vocabulary, signifying a taste so good it defies conventional description.
In the real world, however, the business that has opened and is expanding focuses on traditional, high-quality barbecue to back up the "Good Ass BBQ" claim. While the name maintains the foot massage element for its marketing power, the core offering is classic smoked meats. The business, often cited as being based in Chicago, Illinois, is now seeking to replicate its success in a new, high-traffic location.
The Shocking Expansion: Jones’s Good Ass BBQ Hits Long Island
The most current and significant update in the "Jones' Good Ass BBQ" saga is the announcement of a second location, a development that proves the brand’s viral marketing has translated into genuine business growth. This expansion is a major move for the brand and a testament to the power of internet fame.
According to recent reports, the business, sometimes referred to as "Jones' BBQ and Foot Massage NY," is planning to open a new outpost in the Stony Brook, Long Island area of New York. This strategic location is specifically intended to cater to the significant student population at Stony Brook University, offering late-night food options that are often scarce in the vicinity.
The owner, who has been publicly identified as Toby Jones—a clear nod to the viral character—is reportedly the head chef and "master masseuse." This detail confirms that the real-life business is fully embracing the internet lore, using the character’s fame to drive a new venture. The choice of Long Island, rather than one of the traditional New York City "Five Boroughs," is a calculated move to dominate a local market that is hungry for unique, late-night dining experiences.
Why Stony Brook? The Business Intention
The decision to expand to a university town is a brilliant demonstration of intention-based marketing:
- Target Audience: University students are the demographic most familiar with and appreciative of the original viral commercial.
- Late-Night Demand: The promise to cater to students looking for late-night meals taps into a high-demand, underserved market segment.
- Curiosity Factor: The name itself, "Jones' Good Ass BBQ and Foot Massage," guarantees immediate curiosity and foot traffic from anyone who remembers the ad.
This expansion proves that the "Good Ass BBQ" concept is more than just a joke; it’s a viable business model built on a foundation of topical authority, viral recognition, and a willingness to offer a memorable, if slightly bizarre, experience. Whether the foot massages are a core service or a clever marketing hook remains to be seen, but the ribs, pulled pork, and brisket will have to be genuinely "good ass" to survive in the competitive New York food scene.
The Legacy of "Delishinable" BBQ
The story of "Jones' Good Ass BBQ" is a modern case study in how internet virality can launch a legitimate, brick-and-mortar business. From a simple spoof commercial featuring comedian Robert L. Hines as Toby Jones, the brand has grown into a recognizable entity that is now planting its flag in New York. The business leverages its history, using LSI keywords like "good ass foot rubs" and the promise of "fryable and edible" food to maintain its unique identity.
As the Stony Brook location prepares to open, it represents the ultimate payoff of a decade-long joke. Whether you are a fan of the original commercial, a student in need of a late-night meal, or a BBQ enthusiast, the new "Jones' Good Ass BBQ and Foot Massage NY" promises an experience that is, at the very least, unforgettable. It is a place where internet lore meets authentic smoked meat, and where a good foot rub might just be the perfect side dish to a rack of ribs.
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