The Ultimate 2025 Guide: 3 Ways To Still Watch CHIVE TV On Roku After The Channel Disappeared

As of December 2025, the dedicated, standalone CHIVE TV channel that many Roku users once relied on for a continuous stream of viral, jaw-dropping videos is no longer available in the Roku Channel Store for home-based consumers. This change has left millions of dedicated fans, known as Chivers, searching for the updated and current method to access the platform's unique, short-form content. The short answer is that you can still watch CHIVE TV on your Roku device, but you need to know the right streaming channel to find it.

The key to unlocking CHIVE TV on your Roku today lies in a different, free streaming service that hosts the content: Xumo Play. Furthermore, understanding the platform's commercial-only pivot to Atmosphere TV is essential for grasping why the original channel was removed. This in-depth guide provides the most current information, step-by-step instructions for the Xumo Play method, and a complete breakdown of the CHIVE TV ecosystem.

The Resig Brothers: Founders of theCHIVE and CHIVE TV

To understand CHIVE TV, one must first appreciate the media empire built by its founders, brothers John Resig and Leo Resig, under the umbrella of Chive Media Group. Their journey began in November 2008 with the launch of their flagship website, theCHIVE.com.

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• John Resig: Co-founder of Chive Media Group and theCHIVE.com. He is widely recognized as a key visionary behind the brand's unique content strategy and its massive, dedicated fan base.
• Leo Resig: Co-founder alongside his brother. Leo was instrumental in establishing the site's original content flow and later played a pivotal role in expanding the brand into commercial television with CHIVE TV.
• The Founding: The brothers started the website with "no capital and a lot of hustle," quickly turning it into a popular men's content and commerce destination.
• Expansion to TV: Recognizing the demand for their particular brand of viral, audio-optional content, they launched CHIVE TV. This television venture was designed to be a continuous, loopable stream of their best user-submitted and curated videos, perfect for ambient viewing in public spaces.
• Atmosphere TV Connection: The commercial success of CHIVE TV eventually led to the creation of Atmosphere TV, a separate entity that now specializes in providing free, short-form, audio-optional streaming TV to businesses, with CHIVE TV as one of its central channels.

The Current Reality: How to Stream CHIVE TV on Roku (The Xumo Play Method)

For home users and casual viewers, the direct CHIVE TV channel has been deactivated or removed from the Roku Channel Store. The official, free, and legal way to stream CHIVE TV content on your personal Roku device today is by using the Xumo Play app. Xumo Play is a free, ad-supported streaming television (FAST) service that includes CHIVE TV in its extensive channel lineup.

Step-by-Step Setup Guide: Installing Xumo Play on Roku

This method works on all modern Roku devices, including Roku Streaming Sticks, Roku Express, and Roku TVs.

1. Power On and Navigate: Turn on your Roku device and press the Home button on your remote.
2. Access the Channel Store: Scroll down and select Streaming Channels (or Search Channels).
3. Search for Xumo Play: Use the search function and type in "Xumo Play" (or simply "Xumo"). The app should appear in the search results.
4. Add the Channel: Select the Xumo Play app and then click Add Channel. The channel will download and install onto your Roku device.
5. Launch Xumo Play: Once installed, select Go to Channel to open the Xumo Play app.
6. Find CHIVE TV: Inside the Xumo Play interface, you will need to navigate through the channel guide. CHIVE TV is typically listed under the Comedy or Entertainment categories. Look for the distinct CHIVE TV logo.
7. Start Streaming: Select the CHIVE TV channel to begin watching the continuous stream of viral videos. No subscription, sign-up, or login is required to enjoy this free content.

CHIVE TV: The Commercial-Only Experience (Atmosphere TV)

The main reason for the disappearance of the dedicated CHIVE TV app for home users is the company's successful pivot to the commercial streaming market. CHIVE TV is now a flagship channel on a platform called Atmosphere TV.

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The Atmosphere TV Distinction

Atmosphere TV is a free streaming service designed exclusively for businesses—specifically, "public brick-and-mortar businesses" like bars, restaurants, waiting rooms, gyms, and retail locations.

• Business Focus: Atmosphere TV provides a curated, audio-optional (silent or with a music track) video experience that is designed to entertain customers without distracting them.
• Exclusion of Home Users: Crucially, Atmosphere TV is explicitly *not* offered to home-based businesses or general consumers. This is why attempts to find a direct CHIVE TV channel or an Atmosphere TV app for personal home use on your Roku will fail. The service is licensed and tailored for a commercial environment, offering over 30 other channels like Happy TV, Atmosphere News, and Red Bull TV alongside CHIVE TV.
• Short-Form and Audio-Optional: The content is structured in short, looping segments, making it ideal for ambient viewing in a public space where sound is often secondary or completely muted.

If you see CHIVE TV playing at a local bar or restaurant, it is almost certainly being delivered via the Atmosphere TV platform, not a standard consumer Roku channel.

What is CHIVE TV Content? Beyond the Viral Videos

CHIVE TV’s content is an extension of the viral photo and video galleries that made theCHIVE.com a global phenomenon. While the original website is known for its "male-slanted" content, including galleries like 'The Daily Afternoon Randomness' and the controversial 'Chivettes' featuring attractive women, the TV channel aims for a broader, more universally entertaining appeal.

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Key Content Entities and Themes

The content is typically a curated stream of jaw-dropping viral videos from around the world. The programming is deliberately designed to be visually engaging and easily digestible, even without sound. Key themes include:

• Epic Fails: Hilarious and sometimes painful short clips of people attempting stunts or everyday tasks with disastrous results.
• Amazing Stunts: Footage of incredible feats, extreme sports, and impressive physical achievements.
• Pet and Animal Antics: Engaging clips of funny or heartwarming animal behavior.
• Bikini and Model Galleries: While toned down for the public commercial environment compared to the website's most explicit content, the channel still features visually appealing imagery and short clips of models, aligning with the brand's core aesthetic.
• User Submissions: A significant portion of the content comes from daily submissions and staff-curated searches, ensuring a constant stream of fresh material.

The entire culture is underpinned by the popular slogan and lifestyle brand KCCO (Keep Calm and Chive On), which represents the community's laid-back, humorous, and charitable spirit (via Chive Charities). The CHIVE TV experience is a continuous loop of this "best of the internet" content, designed for endless, casual viewing.

Final Verdict: The Simplest Path to CHIVE TV on Roku

In summary, the era of the dedicated CHIVE TV app on Roku for home users is over, replaced by a strategic commercial focus on Atmosphere TV. However, the Xumo Play app provides a seamless and free workaround for any consumer who misses the continuous stream of viral content.

To enjoy the best of Chive Media Group's video content on your personal streaming device in December 2025, simply add the Xumo Play channel from the Roku Channel Store. This simple step ensures you can still "Keep Calm and Chive On" from the comfort of your living room, keeping up with the latest viral videos and short-form entertainment that the brand is famous for.

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