5 Reasons Why The Cubs For A Cure 2025 Event Is Set To Break Fundraising Records
The Chicago Cubs are escalating their fight against cancer in a major way for 2025, bringing back the high-impact "Cubs for a Cure" multiday fundraising effort with ambitious goals and powerful new partnerships. This year’s initiative, which culminates in a massive weekend event at Wrigley Field, aims to surpass the impressive $1 million raised in the previous season for vital cancer research. The collective effort mobilizes the entire Cubs organization, its corporate partners, and the passionate fanbase to make a significant difference in the lives of those affected by cancer, with a specific focus on both broad cancer research and targeted brain cancer support.
Scheduled for the heart of the baseball season, the 2025 campaign is a comprehensive community outreach program that combines a major league game, a city-wide radiothon, and an ongoing corporate pledge to maximize its financial impact. The fundraising drive officially kicks off in June and builds to the main event weekend in August, ensuring a prolonged period of awareness and donation opportunities. Fans are encouraged to mark their calendars and join the team in their commitment to striking out cancer for good.
Cubs for a Cure 2025: Event Schedule and Key Entities
The "Cubs for a Cure" initiative is more than just a single game; it is a meticulously planned, multi-faceted campaign involving major corporate partners and dedicated non-profit organizations. This synergy creates a massive platform for fundraising and awareness, making it one of the most impactful charity events in Major League Baseball.
- Main Event Date: Saturday, August 2, 2025
- Opponent: Chicago Cubs vs. Baltimore Orioles
- Location: Wrigley Field and surrounding venues in Chicago, IL
- Kickoff Date: The online fundraising campaign officially begins on Thursday, June 5, 2025, and runs through the main event weekend.
- Major Partners: The initiative is a collaboration between the Chicago Cubs, Stand Up To Cancer (SU2C), AbbVie, American Airlines, and Audacy.
- Key Fundraising Component: A dedicated radiothon, often featuring players, coaches, and cancer survivors, is a crucial part of the campaign, running into the main event weekend.
- Specific Beneficiary Focus: Funds are directed toward cancer research initiatives, including specialized support for glioblastoma research and awareness through the Team Schladt Foundation.
1. The Power of Partnership: AbbVie's Strikeout Pledge
One of the most exciting and financially significant components of the 2025 campaign is the continuous, season-long commitment from corporate partner AbbVie. This is a game-changing element that ties the team's on-field performance directly to the fundraising total, creating high-stakes engagement for fans at every game.
AbbVie, a global biopharmaceutical company, announced a multi-year partnership with the Chicago Cubs to support people living with cancer. For the remainder of the 2025 regular season, AbbVie has pledged a generous donation of $233 for every strikeout recorded by a Chicago Cubs pitcher. This innovative "Striking Out Cancer" pledge means that every time a Cubs pitcher like Shota Imanaga or Justin Steele racks up a K, a tangible financial contribution is made to the cause. This mechanism not only boosts the fundraising total but also adds an emotional layer to every pitch, turning every strikeout into a moment of hope for cancer research.
2. Targeted Impact: Supporting Glioblastoma Research
While the overall "Cubs for a Cure" initiative benefits broad cancer research through partners like Stand Up To Cancer (SU2C), the 2025 event features a specific and deeply personal focus on a particularly aggressive form of brain cancer. The 2nd Annual Cubs for a Cure Fundraiser, in partnership with the Team Schladt Foundation, directs funds toward glioblastoma (GBM) awareness and research.
Glioblastoma is a challenging and often devastating diagnosis, and funding for brain cancer research often lags behind other cancer types. The Team Schladt Foundation is dedicated to raising glioblastoma awareness, supporting GBM warriors, and funding the scientific research needed for a cure. In 2025 alone, the foundation has already gifted a substantial $70,000 to brain tumor warriors, educational programs, and scientific research. This targeted approach ensures that the funds raised at Wrigley Field are making a direct and tangible impact on a critical area of need, supporting both research and patient quality of life through organizations like UI Health.
3. The Multiday Fundraising Momentum: Radiothon and Online Campaign
The success of the "Cubs for a Cure" effort is built on its duration, not just the single game day. The campaign is designed to create a continuous stream of donations and awareness over several months, culminating in the August weekend. The online fundraising campaign officially begins in early June, allowing fans from across the globe to contribute before the main event.
A major component of this momentum is the dedicated radiothon, often hosted by Audacy (670 The Score), which has previously raised hundreds of thousands of dollars in a single broadcast. The radiothon features inspiring stories from cancer survivors, interviews with Cubs players and personnel, and real-time donation updates, creating an emotional connection that drives participation. This sustained effort ensures that the initiative reaches beyond those who can attend the game, engaging the entire Chicago Cubs community and raising the overall total to new heights.
4. Fan Engagement Through Exclusive 2025 Merchandise
For many fans, showing support means wearing their heart on their sleeve, and the 2025 "Cubs for a Cure" merchandise line is a powerful symbol of the cause. The highly sought-after Cubs for a Cure shirt for 2025 is more than just apparel; it’s a symbol of solidarity in the fight against cancer.
The design often incorporates important visual cues, such as a light-blue base—a color frequently associated with pediatric cancer awareness—and a reimagined Chicago Cubs bear logo entwined with the recognizable Stand Up To Cancer ribbon. Purchasing this exclusive merchandise directly contributes to the fundraising total and allows fans to proudly display their support for cancer research and the GBM warriors supported by the Team Schladt Foundation. This tangible connection through apparel is a crucial element of the campaign’s success, turning the entire ballpark and city into a sea of support.
5. Setting a New Standard: Aiming to Surpass $1 Million
The ultimate reason the 2025 event is poised to break records is the clear, public goal set by the organization. The previous "Cubs for a Cure" initiative successfully raised a remarkable $1 million for cancer research. For 2025, the organization has made it clear that the goal is to raise even more, leveraging the momentum of the previous year and the enhanced corporate partnerships.
This commitment to continuous improvement, combined with the new $233 per strikeout pledge from AbbVie and the specific, high-impact focus on glioblastoma research, provides a clear path to a record-breaking total. The Chicago Cubs organization, through Cubs Charities, has a long history of community investment, having contributed over $53 million since 2009. The 2025 "Cubs for a Cure" event is the latest, most ambitious chapter in this legacy, uniting baseball, business, and community to champion a world without cancer.
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