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7 Magical Secrets Behind Wizard Works Brewing Company's Unprecedented Success

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Step into the enchanting world of Wizard Works Brewing Company, a Milwaukee establishment that has swiftly become one of the most talked-about craft beer destinations in the Midwest. As of December 21, 2025, this brewery, nestled in the heart of the city's Historic Third Ward, continues to draw crowds not just for its exceptional, traditionally-styled beers, but for the unique, whimsical atmosphere created by its founders—one of whom is a professional magician. The blend of high-quality, handcrafted ale and a touch of genuine stage magic has proven to be an irresistible formula, earning the brewery the distinction of being one of Milwaukee's highest-rated establishments on both Google and Yelp.

Far from being a mere novelty, Wizard Works Brewing Company has established itself as a serious contender in the competitive craft beer scene, focusing on the alchemy of great brewing while providing a truly unforgettable customer experience. This deep dive will uncover the seven magical secrets to their success, from the founders' unique backgrounds to the must-try brews on their ever-changing live tap list, offering a complete guide to this enchanted Milwaukee gem.

The Sorcerers Behind the Suds: Founders' Profile

The unique identity of Wizard Works Brewing Company is inextricably linked to the diverse and fascinating backgrounds of its principal founders, Chris Ivanovich and Jenny Higgins.

  • Names: Chris Ivanovich and Jenny Higgins. (Note: Some sources also mention Chris Ragaisis, but Ivanovich and Higgins are the most consistently cited pair with the detailed background).
  • Location: Milwaukee, Wisconsin.
  • Combined Experience: The partnership brings together over 35 years of dedicated brewing experience and more than four decades of experience in the art of magic.
  • Chris Ivanovich's Role: Ivanovich is noted as a professional magician, which serves as the core inspiration for the brewery's enchanting theme and atmosphere.
  • Jenny Higgins' Role: Higgins contributes significant experience in the operational and brewing side, ensuring the focus remains on traditionally styled, hand-crafted beer.
  • Founding Year: The brewery materialized around 2020, taking over the space formerly occupied by Broken Bat Brewing in the Third Ward.
  • Vision: Their shared vision was to create a place where enjoying your time out is about more than just a craft beer in your hand; it's about a fun, welcoming atmosphere.

This dynamic duo’s combination of expertise—a master brewer and a master illusionist—is the foundational spell that gives the company its distinct, highly-rated character in Milwaukee's vibrant craft beer community.

The Alchemy of Ale: What Makes Wizard Works' Brews Magical

The true magic at Wizard Works lies in its commitment to quality brewing, which serves as the foundation for the entire enchanting experience. The brewery’s philosophy centers on classic, well-executed styles, proving that a thematic environment doesn't have to sacrifice substance.

1. Commitment to Traditional Brewing

Unlike some modern breweries that focus heavily on experimental or overly-flavored concoctions, Wizard Works prides itself on traditionally styled, hand-crafted beer. This focus ensures that every pint is a testament to the classic art of brewing, appealing to both purists and those new to the craft beer world. For the past three years, this dedication to traditional methods has been a central focus.

2. The Live Tap List Experience

The beer menu at Wizard Works is dynamic and constantly evolving, ensuring patrons always have something new to discover. The current offerings are displayed via a "Live Tap List," which is powered by specialized industry software, giving customers real-time updates on what's available. This modern approach to an old-world product keeps the offerings fresh and exciting.

3. Themed Brew Names and Flavor Profiles

While the brewing style is traditional, the presentation is pure wizardry. The beers often feature fun, themed names that fit the wizard vibes, enhancing the overall experience. Patrons can expect to find a variety of styles, from crisp lagers and pale ales to rich stouts and IPAs, all crafted with a flavorful touch that makes the pint disappear in due time.

Key Entities in the Brew Process:

  • Hand-Crafted Beer
  • Traditional Styles
  • Live Tap Lists (Technology)
  • Lagers
  • IPAs
  • Stouts
  • Flavorful Brews

Your Guide to the Historic Third Ward's Enchanted Taproom

The physical location of Wizard Works Brewing Company is as much a part of its charm as the beer itself. Situated in one of Milwaukee's most historic and artistic neighborhoods, the taproom offers a cozy, captivating escape.

4. A Prime Location in a Historic District

The brewery is located at 231 E Buffalo Street, Lower Level, right in the heart of Milwaukee's Historic Third Ward. This district is known for its art galleries, boutiques, and vibrant atmosphere, making Wizard Works a perfect stop on a day of exploring the city's cultural side. The taproom occupies a space with history, having formerly housed Broken Bat Brewing.

5. An Enchanting and Welcoming Atmosphere

The atmosphere is described as an "enchanting experience" and a "magical brewhouse." The founders have successfully created a cozy and welcoming environment where visitors can relax and enjoy their time. The entire space is designed to make you feel like you’ve stepped into a world where beer and illusion seamlessly blend.

6. The Magician's Touch: Events and Experience

The presence of a professional magician as a co-founder means the "magic" is more than just a theme—it's an integrated part of the business. The brewery often hosts unique events and specials that incorporate elements of illusion and whimsy, offering a one-of-a-kind entertainment experience that sets it apart from typical neighborhood breweries.

7. The Highest-Rated Brews in Milwaukee

Perhaps the most compelling secret to their success is the overwhelming positive reception from the public. Wizard Works Brewing Company has achieved the notable distinction of being Milwaukee's highest-rated establishment on both Google and Yelp. This high praise is a clear indicator that the combination of exceptional beer, a fun themed menu, and a truly unique atmosphere is resonating strongly with customers. The commitment to web accessibility is also a priority, ensuring a welcoming experience for all users.

Topical Authority Entities:

  • Milwaukee, WI
  • Historic Third Ward
  • Urban Milwaukee
  • Google & Yelp Ratings
  • Craft Beer Scene
  • Broken Bat Brewing (Former Tenant)
  • Brews and Choos Project
  • Untappd (Beer Rating Platform)

Conclusion: The Spellbinding Future of Wizard Works

Wizard Works Brewing Company is more than just a place to grab a beer; it is a destination where the art of traditional brewing meets the spectacle of magic. By focusing on traditionally styled, high-quality brews and coupling them with a captivating, whimsical theme, Chris Ivanovich and Jenny Higgins have cast a spell over the Milwaukee craft beer scene. Their continued success, reflected in their top-tier ratings and dedicated customer base, suggests that the future of this enchanted taproom will only grow brighter, solidifying its reputation as a must-visit spot in the Historic Third Ward for anyone seeking great beer and a truly unique experience. Whether you are a local craft beer enthusiast or a tourist seeking a magical Milwaukee moment, Wizard Works is ready to make your next pint disappear.

7 Magical Secrets Behind Wizard Works Brewing Company's Unprecedented Success
wizard works brewing company
wizard works brewing company

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