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5 WAYS ENERGY 92.1 MYRTLE BEACH DOMINATES THE GRAND STRAND'S TOP 40 SCENE IN 2025

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Energy 92.1 (WMYB-FM) has cemented its status as the premier Rhythmic Top 40 station for the entire Grand Strand area, and as of December 22, 2025, its grip on the market remains stronger than ever. The station, which broadcasts at 92.1 MHz, is the go-to source for today's top hits and the most recent chart-topping tracks, catering specifically to the vibrant, high-energy audience in Myrtle Beach and the surrounding coastal communities. This deep dive reveals the crucial elements that keep Energy 92.1 at the forefront of the local radio landscape, from its star-studded morning show to its unique community engagement.

The station’s success is a blend of national-caliber talent and hyper-local focus, a strategy perfected under its current ownership. Energy 92.1 is more than just a playlist; it is an essential part of the Myrtle Beach experience, keeping listeners connected to the music, events, and culture of the South Carolina coast.

THE POWER PLAYERS: WMYB 92.1 FM BIOGRAPHY AND KEY ENTITIES

To truly understand the station's market dominance, it is essential to trace its history and identify the key entities that define its operation today. The call sign is WMYB, and the station is licensed to Myrtle Beach, South Carolina.

  • Call Sign: WMYB-FM
  • Frequency: 92.1 MHz
  • City of License: Myrtle Beach, South Carolina
  • Geographic Market: The Grand Strand (including Florence and Myrtle Beach areas)
  • Current Format: Rhythmic Top 40 (CHR - Contemporary Hit Radio)
  • Current Owner: Dick Broadcasting
  • Former Owner: Alpha Media
  • Former Name: Star 92.1 (The change to Energy 92.1 occurred when it was under Alpha Media ownership)
  • Studio/Office Address: 1016 Ocala St. Myrtle Beach, SC 29577
  • Key Programming: "Jared & Katie in the Morning," "Most Requested Live"

The transition from Alpha Media to Dick Broadcasting marked a significant moment in the station's trajectory, solidifying its place in a cluster of stations that include other major players in the local radio market. This stability has allowed the station to focus on high-quality, engaging content.

1. THE UNSTOPPABLE FORCE OF "JARED & KATIE IN THE MORNING"

The heart of Energy 92.1’s weekday programming is the syndicated, yet locally focused, “Jared & Katie in the Morning” show. Airing weekdays from 6 a.m. to 10 a.m., this duo—comprising hosts Jared Pike and Katie Tesh—has successfully captured the attention of the Myrtle Beach audience. Their success is built on a foundation of relatable, riveting content that goes far beyond simply playing music.

The show’s segments often revolve around trending topics, personal anecdotes, and interactive listener participation, such as discussing new dating trends or the hosts' own life updates, like Jared's recent conversations with a new woman, as highlighted in show snippets from November 2025. This level of personal connection transforms a simple morning commute into an engaging, water-cooler conversation starter. The show’s popularity is a critical entity for the station's high ratings and market penetration.

Other key on-air personalities who contribute to the station's round-the-clock energy include Zack, Kosmo, Rachel, Alex, Larry Knight, Shay Lee, and Austin, ensuring the energy level never drops throughout the day and night.

2. THE RHYTHMIC TOP 40 FORMAT: A PERFECT FIT FOR THE GRAND STRAND

Energy 92.1’s format is officially categorized as Rhythmic Top 40, which is a key differentiator in the competitive Myrtle Beach radio market. This format focuses on a mix of today's hottest hits, including Pop, Hip-Hop, and R&B, with a strong emphasis on tracks that have recently hit the Top 10 charts. This strategic programming choice perfectly aligns with the demographic of the Grand Strand—a region known for its vibrant nightlife, tourist appeal, and young, active population.

The playlist is designed to be instantly recognizable and highly energetic. While the station plays current chart-toppers, it often incorporates rhythmic throwbacks to maintain a fresh, yet familiar, sound. For example, a recent playlist might feature a mix of artists like Olivia Dean alongside classic rhythmic tracks, confirming its commitment to a dynamic, multi-genre sound that keeps listeners tuned in. The use of the Rhythmic Top 40 format ensures the station remains relevant and trendy, a crucial element for maintaining topical authority in the music scene.

3. COMMUNITY ENGAGEMENT AND RECENT HEADLINE-GRABBING MOVES

Energy 92.1 distinguishes itself through significant community involvement and a willingness to take bold, public stances. A notable example of this was the station’s temporary, but impactful, rebrand in March 2022. Owned by Dick Broadcasting, the station temporarily changed its on-air identity to “Ukraine 92.1” for a weekend to show solidarity with the people of Ukraine. This move generated national attention and demonstrated the station’s commitment to global issues, positioning it as a media outlet with a conscience.

Furthermore, the station is a key promoter of local and national events in the Myrtle Beach area. Its website actively advertises upcoming concerts and shows, providing listeners with direct links to buy tickets and information for events happening at venues like the House of Blues Myrtle Beach.

  • Featured Events (Late 2025/Early 2026):
  • Corey Smith at the House of Blues (December 31, 2025)
  • Mammoth (Wolfgang Van Halen's Band) at the House of Blues (March 19, 2026)

This focus on local events and community happenings solidifies WMYB's role as a true local hub for the entire Grand Strand, driving both entertainment and community spirit.

4. THE COMPETITIVE EDGE: PROGRAMMING AND SYNDICATION

The programming strategy at Energy 92.1 is carefully balanced to maximize listener engagement across all dayparts. While "Jared & Katie" anchor the morning, the station utilizes nationally syndicated, high-profile shows to maintain its momentum during crucial evening hours. The inclusion of "Most Requested Live" at 6 p.m. allows listeners to interact with a major national program while still being tied to their local station.

This mix of local and national content—including shows like Late Night Live and segments with personalities like Larry Knight in the late-night slot—ensures that the station provides a continuous stream of high-quality, relevant entertainment. The station's commitment to playing the hits, coupled with these popular syndicated shows, is a massive factor in its ability to consistently outrank competitors in the market.

5. THE DIGITAL FOOTPRINT: ENERGY 92.1 IN THE MODERN ERA

In the age of streaming, Energy 92.1 has successfully leveraged its digital presence to extend its reach beyond the traditional FM dial. Listeners can stream the station live through its website and popular internet radio platforms, ensuring that tourists and residents alike can tune in, even when outside the primary listening area.

The station’s website serves as a central hub for all its content, from show highlights and contests to event calendars. The easy accessibility via streaming platforms like TuneIn and Online Radio Box demonstrates a modern approach to radio, recognizing that today’s audience expects content on demand. By embracing these digital entities, Energy 92.1 has future-proofed its brand and maintained its relevance with a younger, tech-savvy audience, ensuring that WMYB remains the dominant Rhythmic Top 40 voice in the Myrtle Beach market for years to come.

5 WAYS ENERGY 92.1 MYRTLE BEACH DOMINATES THE GRAND STRAND'S TOP 40 SCENE IN 2025
energy 92.1 myrtle beach
energy 92.1 myrtle beach

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