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The Ultimate Guide To 100.3 FM Cincinnati: Format, Personalities, And The R&B Cincy Evolution

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The 100.3 FM frequency in Cincinnati is currently home to WOSL, branded as "R&B Cincy 100.3," a powerhouse of Urban Adult Contemporary (UAC) programming that serves the Greater Cincinnati area. As of today, December 22, 2025, the station is a dominant force in the market, owned by the media giant Urban One and specializing in a mix of classic and contemporary R&B hits, often leaning heavily on an urban oldies playlist. This deep dive will explore everything from its current programming lineup and key on-air talent to its fascinating history and critical role within the competitive Cincinnati radio landscape.

The station’s signal originates from its city of license, Norwood, Ohio, but its reach and influence extend across the entire Cincinnati Metropolitan Area, connecting with a massive audience that values its unique blend of music, community focus, and syndicated star power. The station is a key player in the market, holding a respectable share in the Nielsen Audio ratings, cementing its status as a go-to source for Rhythm and Blues music and local urban news.

WOSL 100.3 FM: Quick Facts and Current Programming Lineup

WOSL, or R&B Cincy 100.3, operates under the ownership of Urban One (formerly Radio One), a company specifically focused on targeting African-American and urban listeners across the United States. This strategic ownership ensures the station’s format—Urban Adult Contemporary—is deeply tailored to the tastes and interests of its core demographic in the Queen City. The station’s programming is a blend of popular syndicated shows and strong local on-air talent, creating a dynamic listening experience throughout the day.

Key Station Profile Entities

  • Call Sign: WOSL
  • Frequency: 100.3 FM
  • Branding: R&B Cincy 100.3
  • Format: Urban Adult Contemporary (UAC), with an urban oldies lean
  • City of License: Norwood, Ohio
  • Owner: Urban One (Radio One)
  • Area Served: Cincinnati Metropolitan Area

The R&B Cincy Daily Show Schedule

The station’s programming schedule features some of the biggest names in urban radio, ensuring high listener engagement during crucial drive times. The lineup is carefully curated to provide a mix of entertainment, music, and social commentary.

The Rickey Smiley Morning Show: Kicking off the day is the nationally syndicated Rickey Smiley Morning Show, which airs from 6:00 a.m. to 10:00 a.m. This show is a major draw, known for its comedic segments, celebrity interviews, and a blend of current events, setting a high-energy tone for the morning commute.

Don Juan Fasho: Taking over the midday and afternoon slots is local talent Don Juan Fasho, who commands the airwaves from 10:00 a.m. to 3:00 p.m. Fasho is a recognizable voice in the Cincinnati market, known for his engaging personality and ability to connect with listeners during their workday. His presence is crucial for maintaining a strong local connection.

The DL Hughley Show: The late afternoon and evening drive time features the popular DL Hughley Show. As another syndicated program, it provides a mix of comedy, political commentary, and pop culture discussions, ensuring the station remains a relevant and thought-provoking listen for the evening commute.

The Fascinating History of Cincinnati’s 100.3 FM Frequency

The 100.3 FM frequency has a dynamic and complex history, reflecting the shifting trends and ownership changes in the Cincinnati radio market. The station’s current identity as WOSL is just the latest chapter in a long line of formats and call signs. Understanding this evolution is key to appreciating the station’s current standing.

From Mojo to R&B Cincy: Before WOSL, the frequency was known as WMOJ, branded as "Mojo 100.3." This iteration of the station focused on a Rhythmic Oldies format, playing classic dance and R&B hits from the 70s, 80s, and 90s. The station was popular but underwent a significant change in the mid-2000s.

The Brief Sports Radio Experiment: In a notable market shift, WMOJ briefly flipped its format to become a CBS Sports Radio affiliate on January 2nd of the transition year. This change was short-lived, as the frequency eventually returned to its roots, evolving into the current Urban Adult Contemporary format, WOSL, with its strong urban oldies-leaning playlist. This decision by Urban One solidified the station’s commitment to serving the African-American demographic with music and talk programming.

The Legacy of WSAI-FM: Historically, the frequency has also been connected to the famous WSAI call letters. In 1985, the station briefly adopted the WSAI-FM call sign, a name long associated with Cincinnati radio tradition. While the call letters have moved on, this historical connection underscores the long-standing significance of the 100.3 signal in the region.

Topical Authority: WOSL's Role in the Cincinnati Radio Market

To fully grasp the importance of R&B Cincy 100.3, one must look at its position within the competitive Cincinnati radio market. As a major media market, Cincinnati is ranked approximately #33 nationally, with a large population base of nearly two million people. WOSL is a critical component of Urban One's strategy in the region, which also includes sister stations that target the same demographic, such as "The Buzz Cincy" (WIZF 101.1 FM), which typically airs a Hip-Hop/R&B format.

Nielsen Audio Ratings Performance: According to recent Nielsen Audio PPM (Portable People Meter) monthly ratings, WOSL-FM consistently maintains a strong listenership. The station often secures an Average Quarter-Hour Share (AQH) for Persons 6+ in the range of 4.0 or higher. This performance is a testament to the popularity of the Urban Adult Contemporary format and the strength of its syndicated and local programming, including the Rickey Smiley Morning Show and Don Juan Fasho.

The Urban One Strategy: Urban One's ownership of multiple stations in the Cincinnati area—a strategy known as a duopoly—allows them to effectively segment the urban audience. While WOSL focuses on the older, more established Urban Adult Contemporary demographic with its urban oldies mix, its sister stations can target younger listeners with Hip-Hop and contemporary R&B, ensuring Urban One captures a significant share of the entire African-American listening market. This is a common and highly effective strategy in major radio markets across the country.

Community and Events: Beyond the airwaves, R&B Cincy 100.3 is heavily involved in the local community. The station frequently sponsors local events, hosts contests, and provides local news coverage relevant to its audience. This commitment to local engagement is a hallmark of successful radio broadcasting and helps to solidify the station's loyalty base against competitors. The station’s physical location in Cincinnati, Ohio, serves as a hub for these community-focused activities.

In conclusion, the 100.3 FM frequency, known today as WOSL "R&B Cincy 100.3," is far more than just a radio station. It is a vital cultural and informational entity in the Cincinnati market, anchored by national stars, local personalities, and the strategic vision of Urban One. Its deep history and consistent performance in the ratings make it a must-listen for fans of Urban Adult Contemporary music and a key player in the competitive world of Cincinnati broadcasting.

The Ultimate Guide to 100.3 FM Cincinnati: Format, Personalities, and The R&B Cincy Evolution
100.3 radio station cincinnati
100.3 radio station cincinnati

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