The Real Identity Of The 'Back In Blood Challenge Guy': Where Is Little Durag Now?
The "Back in Blood Challenge Guy" is a question that has puzzled millions of viewers since the dance challenge exploded on TikTok and YouTube, immortalizing a specific, high-energy routine to Pooh Shiesty's hit song. As of late December 2025, the identity of the viral dancer who became the face of the movement is confirmed to be Matthew King, better known across social media platforms as Little Durag.
King’s energetic and distinct moves to the track "Back in Blood," featuring fellow rapper Lil Durk, solidified his status as a digital content creator and professional dancer. This article dives deep into his profile, the origins of the challenge, and the contrasting current situations of the viral dancer and the artist whose music made him famous, Pooh Shiesty (Lontrell Williams).
Matthew King (Little Durag) Biography and Profile
Matthew King, the man behind the viral "Back in Blood Challenge" video, is a prominent figure in the world of online dance and digital content creation. His rise to fame is a quintessential example of a TikTok star leveraging a major music trend to achieve global recognition.
- Full Name: Matthew King
- Known As: Little Durag (or Littledurag)
- Primary Profession: Dancer, Digital Content Creator, Social Media Personality
- Hometown: Baytown, Texas, USA
- Primary Platform: TikTok (where he gained millions of followers)
- Viral Claim to Fame: Creating and popularizing a signature dance routine for the song "Back in Blood" by Pooh Shiesty featuring Lil Durk.
- Other Notable Content: Known for various dance challenges, including one set to the Metro Station song "Shake It."
- Current Status (December 2025): Continues to be an active content creator, focusing on dance videos, comedy skits, and collaborations with other prominent creators.
The Explosive Origin of the Back in Blood Challenge
The "Back in Blood Challenge" is inextricably linked to the 2020 single "Back in Blood" by Memphis rapper Pooh Shiesty, whose real name is Lontrell Williams Jr., featuring Chicago rap icon Lil Durk. The song was a standout track from Pooh Shiesty’s debut mixtape, Shiesty Season, and quickly became a platinum-certified hit.
The track's aggressive beat and memorable lyrics—particularly the line "I'm back in blood"—sparked a massive trend on short-form video platforms. The phrase "back in blood" itself is urban slang often referring to getting revenge or retribution.
Matthew King, a.k.a. Little Durag, was one of the first creators to develop a distinct, repeatable, and highly energetic dance routine to the song. His video, often titled "Pooh Shiesty- BACK IN BLOOD (Dance) w/ Littledurag!" or "BACK IN BLOOD CHALLENGE YESSSAA!", went massively viral, accumulating millions of views and inspiring countless imitators. His routine became the unofficial, definitive choreography for the challenge, cementing him as the "Back in Blood Challenge Guy."
The viral sensation was a perfect storm: a catchy, high-profile rap song combined with a simple yet captivating dance that was easy to replicate, driving the song's popularity even higher and introducing both Pooh Shiesty and Little Durag to a global audience.
Little Durag's Continued Digital Content Empire
While the initial wave of the "Back in Blood Challenge" has subsided, Matthew King's career as Little Durag has not. His success from the challenge provided a massive launchpad for his career, demonstrating the power of a single viral moment. He has successfully transitioned from being a one-hit-challenge wonder to a consistent digital personality.
King's content strategy revolves around high-energy dance, comedic skits, and engaging with other popular trends. This diversification has allowed him to maintain a large following on platforms like TikTok, where he boasts millions of followers.
The ability to stay relevant in the fast-paced world of social media is a challenge in itself, but Little Durag has done so by:
- Collaborating with Other Creators: Frequently working with other dancers and influencers, such as Big Groove, to cross-promote content and tap into new audiences.
- Exploring New Niches: Beyond just dance, he has branched into other areas, including gaming content, such as playing Madden, which appeals to a broader demographic.
- Maintaining a Signature Style: His energetic, distinct, and sometimes humorous approach to dance remains the core of his brand, ensuring his videos are instantly recognizable to his dedicated fanbase.
The Contrasting Fates of the Artist and the Dancer
The story of the "Back in Blood Challenge" is marked by a stark contrast between the two main figures: the artist who created the music, Pooh Shiesty, and the dancer who created the viral dance, Little Durag.
Pooh Shiesty (Lontrell Williams Jr.)'s Current Status:
The rapper, whose career skyrocketed with the success of "Back in Blood," faced significant legal challenges. In early 2022, Lontrell Williams Jr. was sentenced to 63 months (five years and three months) in federal prison on a gun conspiracy charge in Miami, Florida. He had pleaded guilty to conspiring to possess firearms in furtherance of crimes of violence and drug trafficking. This sentencing put a major halt on his music career, even as "Back in Blood" remains one of his most defining tracks.
Little Durag (Matthew King)'s Current Status:
In contrast, Matthew King has continued to thrive in the digital space. He successfully monetized his viral fame, transitioning into a full-time content creator and securing his place as a sought-after collaborator and online personality. He has managed to turn a single dance challenge into a sustainable career, demonstrating the longevity possible for creators who can adapt and maintain engagement.
The success of the "Back in Blood Challenge" serves as a powerful case study in the modern music industry: a viral dance creator like Little Durag can become just as much a part of the song's legacy as the artist himself, driving enormous streams and cultural impact.
Key Entities and Topical Authority: Back in Blood Phenomenon
To fully understand the cultural weight of the "Back in Blood Challenge," it's essential to recognize the network of entities that contributed to its virality and lasting impact. This context provides a robust topical authority around the subject.
- Pooh Shiesty: The primary artist (Lontrell Williams Jr.).
- Lil Durk: The featured artist, whose presence added massive star power and credibility.
- Matthew King (Little Durag): The viral dancer who created the definitive challenge choreography.
- 1017 Records: Pooh Shiesty’s record label, founded by Gucci Mane.
- Atlantic Records: The major label distributor for the song.
- Shiesty Season: Pooh Shiesty’s debut mixtape, which housed the hit single.
- King Von: A late Chicago rapper and close associate of Lil Durk; the song's release date was noted to be the day of his passing, adding a layer of thematic depth to the "back in blood" concept.
- TikTok: The main platform where the challenge achieved its initial and most significant virality.
- YouTube: The platform for longer dance videos and tutorials.
- Memphis Rap: The regional sub-genre Pooh Shiesty represents.
- Chicago Drill: The sub-genre Lil Durk represents.
The confluence of these major figures and platforms created a cultural moment that transcended a simple dance trend, making Matthew King, the "Back in Blood Challenge Guy," an unexpected but permanent fixture in the history of viral internet phenomena.
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