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5 Shocking Secrets Behind "Shout Out My Label, That's Me" Lyric: Lil Mabu's Independent Empire

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The viral lyric "Shout out my label, that's me" is more than just a catchy boast; it's a defiant declaration of independence that has become an anthem for a new generation of artists. As of December 2025, this powerful line is inextricably linked to the New York drill scene's rising star, Lil Mabu, and his controversial hit single, Mathematical Disrespect. The phrase encapsulates his entire business model, revealing a shocking level of entrepreneurial control rarely seen in the music industry, especially among young rappers.

The lyric is a direct challenge to the traditional music industry structure, where major labels typically take a significant percentage of an artist's earnings. Lil Mabu, whose real name is Matthew Peter DeLuca, has leveraged his social media presence and business acumen to maintain complete ownership of his masters, cuts, and creative direction, turning himself into a self-made music mogul.

Lil Mabu: Full Biography & Profile

Matthew Peter DeLuca, known professionally as Lil Mabu, represents a unique blend of high-level education and gritty New York drill rap. His story is one of rapid ascent, fueled by a sharp mind and a commitment to independent business practices.

  • Real Name: Matthew Peter DeLuca
  • Stage Name: Lil Mabu
  • Date of Birth: April 4, 2005
  • Age (as of Dec 2025): 20 years old
  • Place of Birth: Manhattan, New York City, USA
  • Genre: Drill, New York Drill, Hip-Hop
  • Notable Songs: Mathematical Disrespect, Miss Me, No Snitching, OPPY DAY, BIG DOG SH*T, AT WHAT COST
  • Education: Collegiate School (High School), Emory University (Attended/Current Status Varies by Source)
  • Career Start: Gained recognition in 2020 with the song Miss Me.
  • Key Business Fact: Operates as an independent artist, owning 100% of his masters and cuts.
  • Estimated Net Worth: Approximately $1 million (as of 2024/2025 estimates)

The Independent Mogul: Unpacking the "Shout Out My Label, That's Me" Empire

The lyric, "Shout out my label, that's me, I own a hundred percent of my cuts, bitch, nobody takin' a fee," from the track Mathematical Disrespect is the mission statement of Lil Mabu’s career. It’s a powerful two-part declaration that speaks to both his artistic freedom and his savvy business sense.

1. The 100% Ownership Secret: "I Own a Hundred Percent of My Cuts"

In the music industry, "cuts" refers to the publishing royalties—the money generated every time a song is streamed, played on the radio, or used commercially. For most signed artists, a record label or publisher takes a substantial percentage of these cuts, often 50% or more. Lil Mabu's boast about owning "a hundred percent of my cuts" signifies a complete break from this traditional model.

This level of control means that every stream, every download, and every synchronization license directly benefits him, not a corporate entity. This entrepreneurial spirit is a key reason why he is often cited as an example for other independent artists looking to maximize their revenue and creative control. His model is a blueprint for financial independence in the digital age of music streaming.

2. The "Mathematical Disrespect" Title & Pi Reference

The song's title and its most famous line—"3.141592653, I'm the king of NYC"—are not random. They are a calculated form of "disrespect" that ties into his high-level education from the Collegiate School and his subsequent university attendance. The number is the value of Pi, a mathematical constant. By blending complex academic concepts with aggressive New York drill music, Mabu intentionally creates a polarizing, clickbait-ready narrative.

This juxtaposition is a form of topical authority—he’s proving he’s smart enough to be in college but chooses to dominate the street-oriented drill scene. The "mathematical disrespect" is aimed at his rivals and the industry, suggesting his success is not just street smart but also intellectually calculated and impossible to measure or contain, much like the number Pi itself.

Lil Mabu's Rise: From Collegiate School to Drill Star

Lil Mabu's background is one of the most discussed and controversial aspects of his career, providing a fresh and unique angle for his content. His upbringing on Manhattan's Upper East Side and attendance at the prestigious Collegiate School sharply contrasts with the typical narratives of drill rappers, who often come from more disadvantaged backgrounds.

3. The Controversy of the "Preppy Rapper" Persona

His persona—the academically gifted, affluent young man making aggressive drill music—has generated significant buzz and controversy. Critics and rivals often use his background to question the authenticity of his street credibility, but Mabu has masterfully turned this into a marketing advantage. By leaning into the "preppy rapper" label, he creates a clear differentiator in a crowded genre. This calculated "disrespect" of expectations is what drives much of his viral success, including the widespread popularity of the "shout out my label that's me" lyric.

4. Latest Music Updates: 2024's Explosive Run

Far from being a one-hit wonder, Lil Mabu has maintained a consistent stream of fresh content, especially throughout 2024. His strategy is to saturate the market with new tracks and music videos, reinforcing his independent status and business model. Recent releases that followed the success of Mathematical Disrespect include:

  • Explosive (2024)
  • OPPY DAY (2024)
  • AT WHAT COST (2024)
  • BIG DOG SH*T (2024)
  • MR. TAKE YA B*TCH (2024)

These tracks solidify his position in the New York drill scene and demonstrate that his independent label—which is himself—is a highly productive and commercially viable entity. The consistent drops keep his name in the news and his streams high, proving the viability of his "label" concept.

5. The Future of Music Ownership: A New Era for Artists

The core message of "Shout out my label, that's me" is a powerful commentary on the future of the music business. Lil Mabu is not just a rapper; he is a case study in modern artist-entrepreneurship. His success proves that an artist can achieve mainstream fame and financial stability without sacrificing creative control or a majority stake in their intellectual property to a major record label.

This model, which prioritizes 100% ownership and direct-to-fan marketing via social media, is a major trend in the industry. The phrase is a rallying cry for other artists who want to maintain their masters and build a personal brand that is not beholden to corporate interests. In essence, Lil Mabu has shown that the most powerful "label" an artist can have is their own name and their own business structure, a concept that is rapidly reshaping how music is made and monetized globally.

5 Shocking Secrets Behind
shout out my label that's me
shout out my label that's me

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