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5 Ways Toni Breidinger Redefined 'Speed And Style' As NASCAR’s Victoria’s Secret Star

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The fusion of high-octane racing and high-fashion modeling has found its new, powerful icon in Toni Breidinger. As of December 20, 2025, Breidinger is not just preparing for a monumental full-time season in the NASCAR Craftsman Truck Series; she continues to leverage her groundbreaking partnership with Victoria’s Secret, a collaboration that has redefined the public image of a modern motorsports athlete. This unique dual-career path has made her one of the most compelling and marketable figures in the sport, blazing a trail for women in traditionally male-dominated arenas. The 2025 season marks a significant step, with Breidinger set to compete full-time for TRICON Garage, following a strong 2024 performance in the ARCA Menards Series. Her visibility is further amplified by her modeling success, including high-profile campaigns for brands like GAP and Free People, and her upcoming appearance in the 2025 Sports Illustrated Swimsuit issue. It is her role with Victoria’s Secret, however, that cemented her status as a cultural phenomenon, connecting the adrenaline of the racetrack with the glamour of the runway.

Toni Breidinger: Biography and Professional Profile

Antoinette Marie "Toni" Breidinger is an American professional stock car racing driver, model, and social media influencer who has quickly become one of the most recognizable faces in motorsports. Her career is a testament to dedication, beginning at a very young age and evolving into a powerful personal brand.

  • Full Name: Antoinette Marie Breidinger
  • Born: July 14, 1999
  • Birthplace: Hillsborough, California
  • Racing Career Start: Began racing go-karts at nine years old.
  • Key Racing Series: ARCA Menards Series (AMS), NASCAR Craftsman Truck Series (NCTS).
  • Career Highlights: Holds the record for the most wins by a female driver in the United States Auto Club (USAC) series. Finished a career-high 4th in the 2024 ARCA Menards Series standings with Venturini Motorsports. Set for full-time NCTS drive with TRICON Garage in 2025.
  • Modeling/Endorsements: First Arab-American female driver in NASCAR. First NASCAR driver to secure a partnership with Victoria’s Secret. Has also modeled for brands including GAP, Aritzia, and FP Movement. Announced as a feature in the 2025 Sports Illustrated Swimsuit issue.
  • Social Media Presence: A social media powerhouse with millions of followers across platforms like Instagram and TikTok.

The Groundbreaking Victoria’s Secret Partnership: How It Happened

The collaboration between a professional stock car driver and the world-renowned lingerie brand Victoria’s Secret was a move few saw coming, yet it proved to be a stroke of marketing genius. It officially launched in 2023, marking a significant moment in both sports and fashion history.

The partnership was initially highlighted by Breidinger piloting the No. 1 Victoria’s Secret Toyota Tundra TRD Pro for TRICON Garage in her debut NASCAR Truck Series race at Kansas Speedway. This moment was symbolic, placing the brand’s logo—a symbol of femininity and empowerment—directly onto the hood of a 670-horsepower racing machine.

Breidinger herself has spoken about the significance of the deal, expressing gratitude to the brand for believing in "not only me, but women in sports." This sentiment is at the heart of the collaboration, positioning Victoria’s Secret as a champion for female athletes who defy traditional stereotypes. The brand’s involvement signifies a shift away from the traditional, hyper-masculine image of NASCAR, embracing diversity and the intersection of different worlds.

The partnership extends beyond a single race sponsorship. Breidinger is featured in various modeling campaigns for Victoria’s Secret, including their popular sub-brand, PINK. This dual visibility—on the racetrack and in global fashion campaigns—allows her to connect with vastly different demographics, making her a unique marketing asset.

Breidinger’s Impact on Female Representation in Motorsports

Toni Breidinger’s journey is more than a personal success story; it is a critical moment for female representation in the racing world. As the first Arab-American female NASCAR driver, her presence alone breaks barriers and inspires a new generation of diverse talent.

Her ability to successfully navigate both the competitive intensity of the NASCAR Craftsman Truck Series and the demanding world of professional modeling dismantles the outdated notion that a woman must choose between strength and femininity. She is a living example of the modern athlete who can be both fierce on the track and glamorous off it.

The attention generated by the Victoria’s Secret deal has brought an unprecedented level of mainstream media coverage to her racing career. This increased visibility benefits the entire sport, attracting new fans and sponsors who might not have otherwise looked at NASCAR.

She joins a select group of trailblazing female NASCAR drivers, such as Danica Patrick and Hailie Deegan, but her unique blend of racing and high-fashion modeling sets a new precedent for athlete endorsements.

The Road Ahead: 2025 Full-Time NASCAR Truck Series Drive

While the Victoria’s Secret partnership drives her celebrity, Breidinger remains intensely focused on her primary goal: success in professional racing. Her announcement to compete full-time in the 2025 NASCAR Craftsman Truck Series with TRICON Garage is the culmination of years of hard work in the ARCA Menards Series.

Her 2024 ARCA season was her best yet, where she secured a fourth-place finish in the overall standings, tallying 11 top-10 finishes for Venturini Motorsports.

The move to the Truck Series full-time signals a serious commitment to climbing the NASCAR ladder. The Craftsman Truck Series is known for its aggressive, close-quarters racing, serving as a proving ground for future Cup Series stars. Her performance in 2025 will be closely watched by fans, competitors, and sponsors alike.

The synergy between her racing and modeling careers is crucial to her continued success. The high-profile endorsements with brands like Victoria’s Secret and her upcoming feature in the 2025 Sports Illustrated Swimsuit issue provide the financial backing and media spotlight necessary to compete at the highest levels of the sport.

LSI Keywords and Topical Entities Woven Into Her Brand

Toni Breidinger’s brand is a powerful mosaic of high-speed performance and mainstream appeal, naturally incorporating a wide range of relevant entities that enhance her topical authority:

  • Motorsports Entities: NASCAR Craftsman Truck Series, ARCA Menards Series, TRICON Garage, Toyota Tundra TRD Pro, Venturini Motorsports, Kansas Speedway, Daytona Beach, Go-Karts, USAC series.
  • Female Trailblazers: First Arab-American female driver, Danica Patrick, Hailie Deegan, women in sports.
  • Fashion & Lifestyle Entities: Victoria’s Secret, PINK, Sports Illustrated Swimsuit, GAP, Free People, Aritzia, FP Movement, Modeling campaigns, social media powerhouse.
  • Key Concepts: Athlete endorsements, breaking barriers, speed and style, diversity in motorsports, full-time NCTS drive, 2025 season.

By blending the worlds of high-speed racing and high-profile modeling, Toni Breidinger has not just found a niche, but has created an entirely new template for the modern athlete. Her ongoing partnership with Victoria’s Secret remains a powerful symbol of empowerment, proving that the fastest driver on the track can also be a star on the runway.

toni breidinger victoria secret
toni breidinger victoria secret

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